SOUTH AFRICA – South African Breweries (SAB) has introduced a new bottle size of the much-loved Brutal Fruit Ruby Apple Spritzer now coming in 620ml bottle an addition to the 500ml and 275ml.

 The new 620ml Grand Luxe is aimed to enable the targeted consumer who is the South African woman to delighted in the drink as she shares all of her special moments responsibly.

“No matter how big the win, or how small the victory, #YouBelongToCelebrate with the new Brutal Fruit Grand Luxe.

“Super proud of another exceptionally well-crafted piece of work from our talented Innovation and Supply teams, and a beautiful commercial from our partners Joe Public United, Darling Films & Left Post Productions,” said Grant Pereira Director – Adjacencies & ZX Ventures at Anheuser-Busch InBev Africa in a LinkedIn post.

According to the subsidiary of AB InBev, the ale is flavoured with 6% apple juice and has an ABV of 5%, 7.5g sugar/100ml and 60 calories/100ml.

Company name: South African Breweries

Product type: Fruit infused Ale

Innovation: New bottle size

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