SOUTH AFRICA – Raising a glass to 126 years of exceptional beer making under its leading brand Castle, South African Breweries has launched the country’s first double malt beer dubbed Castle Double Malt.
The new offering joins the Castle family comprising of Castle Lager, Castle alcohol free Lager, Castle Lite and Castle Milk Stout.
Making a bold statement of its pride of the local heritage, Castle Double Malt brings a perfect union of flavour and refreshment by combining two carefully selected malts from Caledon and Alrode, giving rise to a superior lager.
“I am extremely proud of what we have created here and what we are bringing to the market,” says Kudzi Mathabire, the Brand Director at Castle Lager.
“We at Castle Lager have 126 years of brewing expertise, which we have channeled into creating the next big thing in beer! We are excited to be launching Castle Double Malt, a first of a kind beer in South Africa,” he added.
“The combination of these two special South African malts and the Castle brew master’s expertise is the secret to a perfectly balanced beer that has full body, creamy foam, and a rich golden colour.”Ricardo Moreira – Zone President Africa at Anheuser-Busch InBev
The double malt beer is available in 410ml cans in pearl, green and gold or in green 340ml premium bottles with 4.8% ABV.
“The combination of these two special South African malts and the Castle brew master’s expertise is the secret to a perfectly balanced beer that has full body, creamy foam, and a rich golden colour.
“I’m extremely proud of the team behind the launch and want to congratulate them on the introduction of another amazing beer from The South African Breweries!” remarked Ricardo Moreira, Zone President Africa at Anheuser-Busch InBev.
To mark the launch of the new product, the subsidiary of AB InBev will be celebrating other distinctive unions that make up the fabric of South African life.
“Because we understand that when our diverse influences and origins unite, extraordinary things can happen,” stated Ricardo.
Always being a trend setter in the South African alcohol industry with introduction of new innovative offerings, SAB launched one of the country’s first Hard Seltzer drinks earlier in the year under the Flying Fish brand.
The brand has further evolved and recently launched a ghost kitchen to deliver delicious bites to consumers, before and after indulging in alcohol.
The Flying Dish Kitchen features a select menu of consumers’ favourite pre- and post-groove meals made by South Africa’s notable chefs and local restaurants.
The drink maker has partnered with Uber Eats to facilitate delivery of the foods once ordered.
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