UK – UK’s leading supermarket, Sainsbury’s is set to launch industry’s first pub that will only serve non-alcoholic and low alcohol drinks for consumers who want to enjoy these categories.

Taking a model similar to traditional pubs, the facility will provide no alcohol or low alternatives to wines, beers and spirits with up to 0.5% ABV.

The new pub is referred to as ‘The Clean Vic’ and will open its doors on New Oxford Street from 24th to 25th July, serving a wide range of beers, wines and mocktails.

There will be bartenders and pints at the new pub, just like a traditional pub.

Customers will have a chance to try a new non-alcoholic dark distillate, Celtic Soul, which offers a refined and sophisticated drinks experience that takes the appeal of whisky.

The new range will be on offer alongside over 20 types of drinks available at Sainsbury’s, including a range of beers such as Lucky Saint, mocktails such as an Everleaf, a non-alcoholic aperitif spritz and a collection of wines.  

The Clean Vic No & Low Alcohol pub will also be offering immersive masterclasses for punters looking for some inspiration on how to cut down on their alcohol intake.

“We’re seeing a really exciting spike in the no and low alcohol category at Sainsbury’s which has been growing since 2001,” said Anne Cooper, Buyer at Sainsbury’s.

“With an increasing number of products now available, those who want to hold off on alcoholic beverages don’t need to miss out on the experience of enjoying a beer with friends or even a mocktail made with a delicious non-alcoholic distillate.

“From speaking to customers, we know there is still some uncertainty about what these no and low alcohol products taste like and how they are made.

“So, our specially curated workshops in the Clean Vic will help customers learn more about these drinks, providing key tasting notes given by the experts.”

According to Sainsbury’s sales of no and low alcoholic products in the last twelve weeks have increased by 31.8% while number of customers searching for non-alcoholic products online has risen 33%.

This comes even as consumers are looking to cut down on their alcohol consumption based on health advice or change in lifestyle.

According to a recent Innova Market Insights survey carried out in US, UK, France, Germany, China and Brazil, one in four consumers have cut down on their alcohol consumption in recent years.