AUSTRIA – SATURO, a ready-to-drink meal replacement, designed for individuals who maintain a balanced diet at all times, has just secured another round of investment with Square One Foods.

The Vienna-based start-up company has acquired a six-figure capital investment which will be used to drive growth, finance distribution plans, as well as recruiting the best talents and the expansion of their product lines.

Square One Foods is a strategic partner and investor for young food and beverage start-ups.

“We look forward to to further expand into the European market with Square One Foods as a strong partner, and to continue developing innovative products for our customers,” said the founder, Hannes Feistenauer.

“We have achieved a lot over the past 18 months and are already the leader in the European sector for ready-to-drink Complete Food.

At the same time, we are only at the beginning of a revolution in the industry, as our long-term goals include plans for personalized meals for each customer. Obtaining a technological advantage in regards in this, will be a significant hurdle for our competitors”

“We believe in both the direction of market and the strength of the team.

SATURO has the potential to establish a new category of meal replacement drinks and will soon be an integral part of our beverage range, like Red Bull or Coca-Cola,” said Square One Foods.

As a strategic investor from Austria, investing in the food and beverage industry, the new investment firm wants to support start-ups in the area of “Food & Beverage” with capital, a network, mentoring and above all, product distribution.

The company added that they are investing in innovative brands that offer new drinks or snacks, or that have developed foods with additional benefits (Functional Food). SATURO is the fourth start-up they have signed.