Savanna cider brand pushes innovation boundary with launch of spicy drink variant

SOUTH AFRICA – Distell Group, one of Africa’s most innovative alcoholic drinks makers, has expanded the range of offering of its premium cider, Savanna, with launch of a chilli flavoured variant.

Dubbed Savanna Chilled Chilli, is the world’s first spicy cider with hints of chilli and ginger flavour.

According to the brand, the new drink is not too hot or spicy as the name suggests but it’s utterly refreshing, in more ways than one.

“We are all about doing things differently and are known for challenging the norm with our products and unique experiences.

“Savanna Chilled Chilli is the beginning of a new trend when it comes to ciders and the product you need to spice up your next get-together and spark up conversations,” says Eugene Lenford, marketing manager at Savanna.

The new drink joins the Savanna family which currently comprises of Savanna Dry, Savanna Light, Savanna Non-alcoholic and Savanna Angry Lemon.

 Recently, Distell made an informed decision of packaging the cider drink into cans as opposed to the usual glass bottles.

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The cider has only been sold in bottles since its launch in 1996, but the company has been struggling with a “severe” glass shortage in South Africa, which forced it to consider cans.

Despite the change in packaging, Distell assures consumers that the brand is still the same refreshing, premium, crisp cider with a distinctive.

Savanna is one of the largest cider brands in the world and is available in over 60 countries.

Delta introduces Sable lager

In other related news, Zimbabwe’s largest beverage manufacturer, Delta Beverages has launched a new alcoholic beverage brand, Sable Lager, adding to its range of local beers on the market.

Delta’s family of lager beers include Castle, Lion, Black Label, Pilsner, Bohlingers, Castle Lite and Zambezi. It also manufactures and packages carbonated and non-carbonated soft drinks.

Sable Lager is an easy drinking beer brand which offers a smooth non-bitter liquid, very different from the company’s classic mainstream beers.

Delta Lagers general manager Tichaona Rinomhota said, “Over the past years our focus has been on the development and growth of our existing brands, additional regional and global brands to our portfolio, and the expansion of our existing pack offerings to traders and consumers.

“Sable Lager is a game changer for us all, because of its unique and very deliberately crafted value proposition for the target consumer.

“That, being a mainstream priced beer, adorned in bold and differentiated premium packaging and offering a distinct smooth and easy drinking experience reminiscent of premium brands, but at a lower price point, for our mixed gender consumers.”

Rinomhota said the business remains optimistic about the future of beer in Zimbabwe, despite the current economic challenges and the disruptions of COVID-19.

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