USA – Sensient, a leading global manufacturer and marketer of colors, flavors and fragrances, has developed innovative protein masking solutions, which focus on maintaining the full sensorial perception in the end product, even if sugar is significantly reduced.

With its “Sweet Solutions”, Sensient Flavors supports sugar reduction concepts in various beverage, bakery and dairy applications.

Sensient Sweet Solutions can help to create pleasant sugar reduced still or carbonated drinks, from tea-based to fruit-based and many more, as well as a wide range of sweet products such as cookies, wafers and biscuits and yoghurt.

According to the company, a major trend in the food industry of protein inclusion has many benefits and helps to enhance the nutritional profile of numerous products.

The products help manufacturers to improve the taste profile of their products by eliminating off-notes and even improving the unpleasant mouth-feel that some proteins display.

The proprietary masking technologies also allow for natural, non-GMO, allergen-free and kosher labelling, which are always in line with the customer’s products and needs.

Sensient Natural Origins is a comprehensive range of authentic “true to nature” extracts that come from the named source and thus fulfils the highest expectations.

These powerful extracts add a rich taste of different ginger profiles, including the exotic and powerful Chinese ginger, and the spicy Nigerian ginger.

They can discover how to partner with Sensient in order to develop new and unexpected taste profiles based on key market and consumer insights.

With our holistic approach, our experts help customers to develop integrated natural product concepts including flavouring, colouring and balanced sweetness that meet the highest needs,” said Barbara Lezzer, Director of Marketing Europe for Sweet and Beverage.