Serious Sweets expands portfolio with acquisition of Mighty Fine Confectionery

UK – Serious Sweets, a leading confectionery manufacturer in the UK, has acquired Mighty Fine Confectionery to expand its growing portfolio of sweet treats. 

Founded in London in 2014, Mighty Fine makes delectable honeycomb sweet treats in small batches using specially sourced natural ingredients. 

The company’s hand-crafted honeycombs are made from its green-powered factory in Hampshire, Southeast England. 

The acquisition would add homemade honeycomb to Serious Sweet’s growing portfolio of sweet treats as it continues to focus on small-batch crafted products.  

Rob Whitehead, Serious Sweets managing director, added: “We’re delighted to continue the Mighty Fine journey that Ross & Kit have so brilliantly led.  

The opportunity for more ‘worth-it’ moments from the Mighty Fine brand is huge, and we intend to delight consumers in very special ways over the next few years.”  

Premium confectionery Serious Sweets supplies premium confectionery to all major retailers in the UK and has established SSC Brands to manage its branded interests – which will now include Mighty Fine.  

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Late 2019 saw the business launch STIRRD, a direct-to-consumer delivery service that saw significant growth during the COVID-19 pandemic. 

The Harrogate-based own-label confectionery brand says it planned to seek further acquisitions throughout 2022 and 2023. 

Higgidy invests in factory expansion 

Meanwhile, savory pastry manufacturer Higgidy has announced plans to invest £10m in expanding and developing its Shoreham-by-Sea headquarters. 

The investment follows a decision by Samworth Brothers to increase their stake in the business.  

Expansion works include the acquisition of new equipment, an extension of the footprint of the site, and an upgrade of its current office and shared spaces.  

The additional capacity will help Higgidy meet soaring demand for its products which have been fuelled by a rise in flexitarian and vegan diets over the past 12 months. 

 72% of Higgidy’s food range is plant-based or vegan, with this number increasing to 75% by the end of 2022. 

Mark Campbell, chairman of Higgidy said: “The Higgidy leadership team have created a compelling strategy for the next five years and the investment and support from Samworth Brothers means we can continue to build a strong culture, whilst keeping our entrepreneurial roots intact.” 

Boasting compound annual growth of more than 15% over the past ten years, the Higgidy brand’s retail value was now in excess of £50M, the business claimed.  

The business plans to double the size of the brand in the next five years, with the initial stage of capital investment unlocking capacity which will take the brand close to the retail sales value of £66m.  

Higgidy is also investing in brand awareness, with its first-ever paid media campaign that began in October 2021. 

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