Shirin Asal unveils new chocolate product expanding its product line

UAE – Shirin Asal Food Industrial Group, a prominent food manufacturing company based in Tabriz, has launched Dubai Chocolate, a unique blend inspired by the richness of Dubai’s chocolate tradition with a touch of Persian elegance.

According to the company, the product is crafted meticulously with premium Persian pistachios, delicate Kadayif, and exquisite fine chocolate.

This product promises an unparalleled chocolate experience that will elevate your moments of joy.

Turkey exporters experience surge in Dubai chocolate demand amid

The new product comes as Turkish chocolate exporters experience a rise in demand, driven by the growing popularity of pistachio and shredded phyllo dough-filled Dubai chocolate, with domestic consumption and exports expected to rise.

This, however, has led to pistachios ending up on the black market, with profiteers also stockpiling these popular nuts.

 Kazım Taycı, the Head of an Exporters’ Association, said, “We predict that this shift will result in a 5 to 6 percent rise in domestic consumption and a 3 to 4 increase in exports.”  

Turkey annually produces about 470,000 tons of chocolate and exports 150,000 tons, with each individual consuming approximately 2.5 kilos of chocolate.

He noted that snack exports brought US$2.7 billion in revenue last year and aims to increase that figure to US$3 billion.

Domestic demand did not decline despite the sector’s rising costs; however, profitability had significantly decreased. He stressed that this decline primarily depends on the fluctuations in foreign exchange rates.

“People wonder why we raise our prices in line with foreign exchange rates. We are making an effort to explain inflation and rising expenses in response. The manufacturers have started to depend on their profit margin.”

Food Preparation Commission Head Professor Behiç Mert mentioned that in the country, the pricing of Dubai chocolate varied from brand to brand and often ranges from 70 Turkish Liras (US$1.90) to 80 Turkish Liras (US$2.19) in supermarkets.

Pointing out that these figures significantly exceed the average, Mert urged consumers to consider one crucial question: “How many of these businesses use authentic pistachio butter in their products?”

Although some manufacturers may use green mash in their chocolates, Mert urged consumers to choose products from reputable and trusted establishments.