Shoprite keeps customers in mind renews partnership with global Customer Data Science company dunnhumby

SOUTH AFRICA – Shoprite, the grocery retailer in Africa with over 500 stores and 20 million customers across the continent, has renewed its partnership with dunnhumby, the global player in Customer Data science.

This will enable Shoprite to continue personalising customer experience as it continues to evolve its business to better serve its clientele, with the introduction of the Xtra Savings cards and their continued commitment to low prices.

“We continue to innovate and leverage new technology to meet consumer expectations, and over the last eight years dunnhumby has worked alongside us to ensure that we in the African market benefit from world-class data science and personalisation.

“This enables us to deliver the best possible shopping experiences for our customers,” said Pieter Engelbrecht, CEO for Shoprite.

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dunnhumby help retailers achieve sustainable growth and smarter operations with customer first strategies and advanced customer data science solutions.

They achieve this through developing customer insights & engagement strategies, category management, create value perception through price controls and promotions, insight monetisation & CPG collaboration, among others.

Continuing a partnership which began in 2013, dunnhumby’s Chief Client Officer, Marc Fischli said, “We look forward to continuing to drive sustainable growth and loyalty for Shoprite and their Fast-Moving Consumer Goods partners, through helping them continue to make the best decisions for customers.”

“We continue to innovate and leverage new technology to meet consumer expectations, and over the last eight years dunnhumby has worked alongside us to ensure that we in the African market benefit from world-class data science and personalisation.”

dunnhumby’s Chief Client Officer – Marc Fischli

Checkers brings Krispy Kreme donuts to shoppers

Meanwhile, Shoprite’s subsidiary Checkers is continuing to grow its share of the premium grocery offering with the opening of the new Blueberry Square Supermarket at Roodepoort, South Africa.

The new outlet has brought the globally recognised and much-loved Krispy Kreme donuts and Starbucks coffee, alongside freshly-made artisanal breads, delicious pastries and luxury cakes.

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It also features more than 400 local and international cheeses, wines from over 100 leading estates, as well as authentic French champagne and the widest range of Italian prosecco.

More than 50 new jobs were created with this store opening, bringing Checkers Blueberry Square’s full staff complement to 132, of which 101 are women.

Customers in selected areas serviced by Sixty60 will be able to order the Krispy Kreme doughnuts directly on the app – at in-store prices – and have them delivered to their door within 60 minutes.

This service will initially be rolled out at the newly revamped Checkers Hyper Brackenfell.

The Checkers partnership with Krispy Kreme follows other successful in-store brand collaborations, including Kauai.

The premium retailer was recently named the most reputable brand in South Africa.

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