SOUTH AFRICA – Shoprite owned Checkers, has launches an exclusive new premium food range called Forage & Feast, consisting of only the finest quality ingredients.
This unique range includes some of the very best foods which have, until now, typically only been found at speciality delis and food emporiums, consisting of only the finest products to deliver uncompromised indulgence.
Standout products include an authentic Sicilia passata sauce made with sun-ripened Datterino tomatoes; vinegar made from Italian Prosecco; rusks made with real butter and filled with wholesome ingredients such as almonds and honey.
It also comprises of fruit preserves that are hand-crafted and locally made from the freshest seasonal fruit, and infused with authentic flavour.
Also, in the Forest & Feast range are an assortment of locally-crafted vinaigrettes, olive oil from the Breede River Valley, gourmet stonebaked pizzas, and ready-to-cook roasts.
“When it comes to ingredients and taste I don’t compromise and neither does this new range from Checkers.”Chef Jan Hendrik van der Westhuizen
According to the behemoth retailer, the products are sourced from the best suppliers and artisans made with top quality ingredients.
Provenance played an important role, and the range is sourced responsibly, keeping seasonality in mind, noted Shoprite.
It is these critical factors that have earned the range an endorsement from one of the country’s top chefs, Jan Hendrik van der Westhuizen.
He is the first South African chef to receive a Michelin star, arguably the world’s highest culinary honour.
Jan Hendrik has also hosted his own television show, JAN, and is the author of several award-winning cookbooks, including The French Affair and A Breath of French Air.
“The quality, seasonality, ingredients and attention to detail of the Forage & Feast range is admirable. When it comes to ingredients and taste I don’t compromise and neither does this new range from Checkers,” Jan Hendrik van der Westhuizen said.
The Forage & Feast range is available exclusively from Checkers and Checkers Hyper.
Tailored specifically to customers’ needs for an upmarket and sophisticated product selection, Checkers will continue to expand the Forage & Feast range in coming months, with additional products across even more categories.
The launch comes barely a month after Checkers expanded its Farmer Angus range to include an exclusive range of artisanal charcuterie.
In a supermarket first, the range of charcuterie has been cured without added nitrates and nitrites, making Checkers the only national retailer to offer charcuterie of this incredible quality.
This move follows the popular partnership with Farmer Angus EGGS, which is available from the unique Eggmobiles stationed inside Checkers Stellenbosch, Checkers Constantia and Checkers Sitari.
Company name: Checkers
Country: South Africa
Product type: Premium food range
Innovation: New offering
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