NIGERIA – The South African food and grocery retailer has opened its twenty-fifth store in the newly opened shopping mall, Novare Central, Wuse, Abuja saying the new outlet will offer more choices to customers in the region, reported the Vanguard.
Shoprite said it continues to give customers lower prices on grocery items as it strives to become the largest food retailer in Africa.
The new store features a number of in-store fresh food departments including a Meat Market, Bakery and Fresh Fruit & Vegetables, with a range of quality products present.
An in-store kiosk equipped with a Quickteller will allow customers make monthly payments thus, ensuring convenience and also save time.
“The trading hours in Shoprite Wuse is not different as the store opens to business from 9:00 to 21:00 from Mondays to Sundays,” said Branch Manager, Shoprite Nigeria, Musa Usman.
He noted that customers could save time by utilizing a wide range of services available at the stores.
Shoprite entered Nigeria with the opening of its first store in Lagos in December 2005.
The retailer which boasts of a wide range of products, high standards of freshness and quality has a strong presence in Southern Nigeria where it has more than seven stores.
In pursuit of the growing middle class, it opened its first store in Northern Nigeria in 2014 in Kano City despite insecurity concerns brought about by Islamist insurgency led by Boko Haram.
This bold move showed the retailer’s gumption in balancing the security risk of doing business with the potential of the market in the North.
Its rapid expansion can be attributed to a commitment to supporting local entreprise and sourcing 80% of their products locally.
Through the Community Network initiative, Shoprite prioritizes community development having been able to enrich the lives of many underprivileged children and youths within Nigeria.
