KENYA – Simbisa Brands, Zimbabwe’s largest fast food restaurant has appointed Salim Eceolaza as the new managing director of its quick service restaurant operations in Kenya, reports Business Daily.
Mr Eceolaza, a Zimbabwean national, has been serving as the fast food chain’s group finance director and will succeed Mrs Katija Berlee.
“We congratulate him on his new position and wish him the best in his new endeavour,” said Simbisa Brands in a notice to the Johannesburg Stock Exchange (JSE).
The appointment comes as Simbisa Brands plans for expansion in the Kenyan market as it aims at attracting more fast food customers and outpace its competitors.
Apart from Pizza Inn, the company operates quick service restaurants, Bakers Inn and Creamy Inn which all have witnessed a gratifying performance in Kenya.
Effort to infiltrate the Kenyan market has seen the company open additional outlets bringing the total number of its outlets to 121 as at June last year.
The company had earlier said that it is set to expand into more African markets as it wishes to remain competitive among other international brands like McDonald’s and Burger King.
“We have a major plan for growth in Kenya. We are looking at Kenya as a major market where we want to expedite our growth there,” said Simbisa Brands managing director, Warren Meares in August.
Simbisa Brands is one of the largest fast food restaurant in Zimbabwe and since its entry into the Kenyan market it has witnessed significant increase in its customers.
The company recently reported an increase in its revenue over the past few years, an indication of its healthy performance in the market.
In Africa, Simbisa has been able to open more than 430 restaurants in 11 countries which include Zimbabwe, Kenya, Zambia, Ghana, Mauritius and DRC.
However, its Zimbabwe and Kenya outlets still remain to be the company’s largest markets with 193 outlets in Zimbabwe.