RWANDA – SKOL Brewery Ltd (SBL), is a subsidiary of UNIBRA, a Belgium-based, family-owned company, having activities in the brewery industry, has officially partnered with Orion Basketball Club for the ‘One Shot One Tree’ campaign in Rwanda in a significant move towards environmental sustainability.
Under the new partnership, SBL has committed to plant 50 trees for every goal scored by Rayon Sports Women Football Club during the ongoing First Division Women League.
Eric Gilson, SBL General Manager, emphasized the broader ecological benefits of this initiative, stating, “This partnership will greatly contribute to temperature control, climate resilience, clean air, water management, and various other ecological benefits, reducing carbon emissions and uplifting the well-being of Rwandan communities. This is in line with SBL’s strategic ambition on CSR and environment.”
The collaborative effort will involve tree planting activities across Kigali throughout the year, with the number of trees planted equalling the total goals scored by Rayon Women Football Club during the specified period.
This commitment translates to the planting of an impressive 6,000 trees throughout the campaign’s duration.
James Mutabazi, President and Founder of Orion Basketball Club, expressed gratitude for the partnership, stating, “Orion is very pleased to partner with SKOL Brewery Ltd as the official partner for the 2024 ‘One Shot One Tree’ campaign and could not attain the objective of the campaign to plant as many trees as possible without a partner like SBL.”
Highlighting SBL’s commitment to sustainability, the company has been at the forefront of environmental initiatives, introducing locally produced water, Virunga, packed in returnable glass bottles in Rwanda.
The overarching goal for SKOL Brewery Ltd is to foster sustainable development in Rwanda while promoting responsible development and empowerment within the local community.
This collaborative effort not only contributes significantly to Rwanda’s environmental sustainability but also underscores the potential for positive global impact for present and future generations.
SKOL sells over 45,000,000 hectoliters internationally as one of the TOP 5 beer brands worldwide. Since its launch in Africa, in 1965, SKOL has been spreading its wings and currently is available in seven African countries.
According to SKOL website, all Rwandan beer offerings that include SKOL Gatanu and Virunga, are based on a high-quality commitment and made using natural and pure ingredients.
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