USA – Truco, a US-based maker of delicious chips, salsas and creamy queso dips has announced that in a partnership with Tajin, the Mexican maker of flavored condiments has launched ‘On The Border Taste of Tajín Clásico’ tortilla chips.

The new flavored tortilla chips are made of six simple ingredients, flavored with Tajín’s chilli and lime seasoning, set to hit particular US stores early March.

It will be packaged in 20oz sharing packs and 2oz single-serve packets and will be later stocked in other selected retail stores on a nationwide scale.

According to the company, they are turning their focus to deliver a special snacking experience from its brands, while aligning with consumer demand for both clean label and spicy snacks.

The tortilla chips contain no artificial colours, preservatives or hydrogenated oils, and are vegan-friendly.

To ensure growth and profitability in the competitive tortilla chips market environment which is rapidly evolving, Truco highlighted the importance of exploring healthier options for customers.

With Tajin, the leader in chilli lime seasoning, to offer a new flavoured tortilla chip, Truco is in a position to demonstrate its expertise in snacks even as popularity of organic and non-GMO ingredients-based tortillas and tortilla chips products rocks today market.

“TAJÍN has grown in popularity across the U.S. with double-digit annual growth and household penetration of over 3.5 million,” stated Aldo Fernandez Castillo, CEO of TAJÍN.

“We are excited to partner with Truco Enterprises, the maker of ‘On The Border chips, the fastest growing unflavoured tortilla chip in stores today, to expand our offerings to new and current TAJÍN consumers.”

According to Tortilla Chips Market report, the market is likely to grow at a growth rate of 7.42%.

2017 saw Launch of an increasing number of products containing innovative flavors.