GLOBAL – We all love treats and new varieties to choose from never hurt anybody. This week, we sample new snacks from Kellogg’s, Mars, Mondelez, Guylain, Ferrara, & Madhava. 

Mars Wrigley introduces Dove Large Promises 

Mars Wrigley is offering a bigger version of their fan-favorite Dove Promises with the launch of new Dove Large Promises. 

The Dove Large Promises are three times the size of the original ones and debut in two flavors: Milk Chocolate & Caramel and Dark Chocolate & Peanut Butter. 

Mondelez debuts Oreo frozen desserts 

Mondelez International is extending its Oreo brand to include frozen treats such as Oreo bars, cones, sandwiches, and tubs.  

The bars and cones contain Oreo pieces and are dipped in a coating made from crushed Oreo wafer pieces.  

The sandwiches feature two large Oreo wafers while the tubs will be offered in a 2-in-1 variety featuring both Oreo and Chips Ahoy! cookie pieces. 

All of the products feature a crème-flavored base with Oreo cookie pieces. 

Guylain launches less sweet chocolate treats

 Belgian fairtrade chocolate brand, Guylain unveils an improved less-sweet recipe to coincide with its rebranding strategy. 

The secret to the new less-sweet version of Guylain, which sells about 800 million chocolates annually, lies in the roasting process of the hazelnuts used in the praline. 
“All our hazelnuts are roasted in-house,” explains Ludwig De Kesel, master chocolatier of Guylian. 
“We opt for the best quality and smallest hazelnuts. By roasting them in their shell, they give our praliné filling a strong and hazelnut flavor, which also tastes less sweet,” says De Kesel.  

Ferrara adds 4 new cookies to line up


Ferrara is rolling out four new cookies, including one limited-edition product celebrating the Keebler brand’s partnership with the Make-A-Wish foundation. 

New Fudge Stripes Make-A-Wish Celebration Cake cookies are star-shaped cut-out cookies with blue vanilla fudge drizzled over a Celebration cake-flavored cookie. 

The company’s New Double Chocolate M&M’s are chocolate-based cookies baked with milk chocolate M&M’s.  

Meanwhile, Dipped Duos Chocolate Fudge features the classic chocolate chip cookies dipped into Keebler Fudge. 

Keebler is also expanding its Sandies line with a cranberry and almond variety. The shortbread cookies contain dried cranberries and crunchy almonds. 

Kellogg’s launches hazelnut flavored coco pops 

Breakfast cereal company Kellogg’s has launched a new limited-time flavor of its much-loved chocolatey cereal coco pops. 

With 30% less sugar than other chocolate-flavored cereals, the Hazelnut Choc Flavor Coco Pops will be available in stores for a period of one year.  

The launch follows limited edition Strawberry & White Choc Flavour Coco Pops that landed on shelves last year, with shoppers buying over 4,000 boxes of the cereal every day in 2021 

Madhava introduces new Cocomels bite varieties 

Madhava is expanding its Cocomels portfolio with the introduction of <1g Sugar Chocolate-Covered Sea Salt and Crispy Bites. 

The vegan and keto-friendly offerings are made with dark chocolate that is sweetened with the natural sugar alternative allulose. 

Both products are free from dairy, gluten, corn syrup, palm oil, and artificial ingredients, and contain less than 1g of sugar and 100 calories per serving. 

The Crispy Bites feature coconut milk caramel coated in dark chocolate and crisped quinoa, while Cocomels’ other new offering is made with a hint of sea salt to balance the coconut milk caramel. 

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