#Snack Tuesday: New products from Simple Mills, Pladis, Crumbl Cookies, Kellogg’s, ICEE and Little Debbie

#Snack Tuesday this week features exciting new products from Simple Mills, Pladis, Crumbl Cookies, ICEE and Little Debbie.

Simple Mills launches Nut Butter Stuffed sandwich cookies

Simple Mills has paired traditional sandwich cookies with whole food ingredients to launch a new nutrition snack, called Nut Butter Stuffed sandwich cookies made with nutrient-dense cashew flour, cashew butter, organic coconut sugar and organic buckwheat flour.

The new product is available in two flavors: creamy peanut butter and cocoa cashew crème.

Creamy peanut butter features crispy cookies made from cashew and peanut flour. Meanwhile, Simple Mills said that the cocoa cashew crème flavor is “the brand’s take on the classic chocolate and vanilla sandwich cookie,” by adding cashew butter.

Pladis unveils non-HFSS McVitie’s Digestives Wholesense and adds to Jacob’s portfolio with trio of savory biscuit products

Pladis has expanded its McVitie’s portfolio with the launch of a lighter version of the brand’s Digestives biscuits, called McVitie’s Digestives Wholesense.

McVitie’s Digestives Wholesense offers the “salty-sweet flavor” of a McVitie’s Digestive with 30% less sugar and 50% more fiber than the average digestive biscuit.

McVitie’s Digestives Wholesense is available across multiple retail, convenience and wholesale stores for an RRP of US$ 1.89 per 300g pack.

Pladis has also expanded its Jacob’s portfolio with the launch of three new products to add to its savoury biscuit range in the UK.

The new offerings include Jacob’s Mediterranean, which are available in two flavor variants – Pinch of Salt and Tomato & Basil – in 190g packs. The snack packs include five individually wrapped bags of crackers.

Meanwhile, the brand’s Jacob’s Cheddars are launching in a new Red Leicester variety as a full-sized cracker variant in 150g packs.

Jacob’s Mediterranean crackers will initially be available in Sainsbury’s stores from late June for an RRP of US$ 1.89, while Jacob’s Cheddars Red Leicester will be listed by multiple retailers including Tesco, Sainsbury’s, Morrisons and Asda for an RRP of US$ 1.72.

Crumbl Cookies teams up with Kellogg for new cookie

Kellogg Co. has partnered with Crumbl Cookies to introduce the Frosted Strawberry Pop-Tarts cookie.

The new limited-time offering features a buttery cookie stuffed with strawberry filling, covered with white chocolate and finished with mini rainbow sprinkles and a mini strawberry Pop-Tart.

The cookie will be available July 10-17 at more than 500 Crumbl Cookies stores in 45 states in the US.

ICEE flavored cookies now available in stores

The ICEE Company, a subsidiary of J&J Snack Foods Corp., recently announced its newest sweet treat, ICEE Sandwich Crème Filled Cookies.

Sandwiched between two vanilla wafers, cookies feature either cherry or blue raspberry ICEE flavored crème – the same iconic flavors fans have loved for over 53 years.

ICEE Sandwich Crème Filled Cookies are now available at Kroger stores across the US, for an SRP US$ 3.29.

Little Debbie launches snickerdoodle crème pies

McKee Foods snack brand Little Debbie is launching snickerdoodle crème pies at the end of July which will feature two soft snickerdoodle cookies sandwiched around a vanilla-flavored crème filling, similar to the Little Debbie oatmeal crème pies.

The product packaging features cartoon characters that resemble a cinnamon stick and sugar cube.

The new flavor will be available in boxes of eight individually wrapped pies at the suggested retail price of US$2.59.

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