GLOBAL – #SoberThursday this week features new alcohol-free products from Kellogg, Peroni, Red Bull, Hrbvor, ISH, and Fever Tree.
Kellogg introduces LTO Eggo rum-based liqueur
The Kellogg Co. has partnered with Sugarlands Distilling Co. of Gatlinburg, to introduce Eggo Nog Appalachian Sippin’ Cream, a decadent rum-based liqueur with cinnamon and nutmeg flavor notes.
Kellogg said it heard feedback from parents that one of their favorite times to enjoy Eggo waffles is during their “evening me time,” when the children have gone to bed, and can finally relax.
That insight inspired the company to create Eggo Nog, an eggnog liqueur to give grownups a unique way to, “L’Eggo of the holiday stress this season.”
Joe Beauprez, marketing director for Eggo explained that the company created Eggo Nog to give parents a delicious way to indulge in some well-deserved ‘evening me time.’
Paired perfectly with our Eggo Thick & Fluffy Waffles — maybe even topped with a dollop of ice cream — Eggo Nog is sure to help parents L’Eggo during one of the busiest times of the year.”
Eggo Nog Appalachian Sippin’ Cream will be available in select retailers nationwide throughout the holiday season. Produced and bottled by Sugarlands Distilling Co., the eggnog liqueur is 20% alcohol by volume.
Peroni to introduce Peroni 0.0 to US drinkers in 2023
Italian import lager Peroni Nastro Azzurro is bringing its non-alcoholic beer, Peroni 0.0 to the US in select regions in early 2023.
“Peroni 0.0 has been formulated to get as close to the classic Peroni taste as possible,” said Joy Ghosh, vice president of marketing for Peroni premium brands.
Peroni’s plans for 2023 also include reiterating its Italian heritage in retail and the on-premise
Red Bull Winter Edition Fig Apple
Red Bull Winter Edition Fig Apple, a limited-time offering, has launched in the US.
“Whether you are taking to the ice, hitting the slopes, or warming up by the fire, Red Bull Winter Edition Fig Apple will give you wings for any adventure,” says the brand.
“Break the ice and try something new this winter with a can of Winter Edition Fig Apple, with tasting notes of sweet apple, a hint of fig and caramel, and a crisp, wintry finish.”
Available in 8.4 fl oz, available in single serve and a 4-pack, and 12 fl oz spruce colored, matte cans, Red Bull Winter Edition Fig Apple is already available in Kroger and will be sold at retailers nationwide starting October 31, while supplies last.
Hrbvor launches herbal iced teas as a healthier drinking option
Hrbvor (pronounced her-bi-vore), an herbal iced tea brand, has launched its line of still and sparkling teas having debuted the products at Expo East’s Harvest Festival last month.
Featuring artfully infused organic herbs in exotic blends with functional benefits, Hrbvor caters to wellness-conscious families seeking healthier drinking options, explains the brand.
Lightly sweetened with a touch of honey, Hrbvor teas are a guilt-free treat that appeals to the taste buds of all ages, conveniently available in 12oz. sizes for adults and 8oz. for children.
The herbal tea category consists almost entirely of teabags and loose-leaf teas: with Hrbvor describing its product as the first dedicated herbal iced tea brand, aiming to bring this large market even more mainstream as a ready-to-drink (RTD) product for convenient consumption.
Zahira Marmar, Hrbvor Founder and Chief Tea Brewer said Hrbvor is an alternative delicious refreshment that supports health with phytonutrients scientifically shown to be anti-oxidant, anti-inflammatory, and immune-boosting.
In other words, sugary drinks undermine our health, whereas our herbal iced teas nourish and protect our health.
The teas can be found in premium grocery and health food stores in New Jersey and New York in three varieties:
Revive: ‘Tart and earthy with a cool finish featuring organic hibiscus flowers, moringa leaves, lemongrass, and peppermint leaves naturally rich in essential minerals and electrolytes to replenish our bodies after the gym, carpool, or marathon meetings.’
Calm: ‘Mellow and floral with a hint of citrus featuring organic chamomile flowers, passionflower, lemon balm leaves, and butterfly pea flowers to create pockets of centered calm throughout the day and wind down at night.’
Focus: ‘Full-bodied herbal bouquet featuring organic tulsi (holy basil) leaves, rosemary leaves, sage leaves, and sweet basil leaves for a concentration companion at your desk or anywhere your brain needs to perform at its best.’
Non-alcoholic brand ISH announces US launch
Copenhagen-based ISH has launched its line of hand-crafted non-alcoholic (NA) sparkling wines, spirits, and cocktails across the US.
The ISH portfolio includes two non-alcoholic sparkling wines; three NA spirits that mimic Rum, Gin, and Tequila (Caribbean Spiced Spirit, London Botanical Spirit, and Mexican Agave Spirit); and three canned NA cocktails (Spritz, G&T, and Lime Daquiri).
The portfolio was developed by a team of beverage science experts using an approach to mimic as closely as possible the original beverage, minus the alcohol.
ISH is now available in the US through importer/distributor ZeroProof, based in Atlanta Georgia.
Fever Tree to resurface Damson & Sloe Tonic Water in Autumn
Fever-Tree’s ‘Refreshingly Light Damson & Sloe Berry Tonic Water’ is set to return to UK supermarket shelves this autumn, following last year’s success.
Designed to complement the seasons, Damson & Sloe Tonic Water replaces the brand’s summer limited edition, Passionfruit, and Lime Tonic Water, which will be back on shelves next March.
The company said the brand is made from hand-picked damsons from the fields and hedgerows of Herefordshire and foraged wild sloes from the foothills of the Black Mountains, this Autumn / Winter edition makes for the ultimate seasonal sip.
With warming spices including cardamom, star anise, nutmeg, and cinnamon, it is a stunning staple to add to a consumer’s drink cabinet.
Fever-Tree prides itself on crafting with care: working with smaller suppliers, with ingredients sustainably sourced, and with no artificial sweeteners, colorings, or preservatives.
The rich, vibrant fruity tartness of damson combines perfectly with the intensity of the sloe, with the resulting tonic an enticing plum color, evoking the autumnal hues of the English countryside.
The tonic water has been designed to be used in a G&T; alone over ice; or in a ‘Damson and Sloe Fizz’ with Cointreau and Prosecco.
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