GLOBAL – #SoberThursday this week features new alcohol-free products from Perfy, 100 Thieves Game Cred, and Coca-Cola.

Perfy launches its first soda brand

Dr. Perfy is the first line extension from low-sugar soda maker, Perfy and also the first soda brand to use an NFT on its can design. 

As a Latino founder, Vasa Martinez uses this SKU to give power to la cultura in technology and make the world of Web3 approachable.

Lack of access and education has consistently made new technology unavailable to minority communities but Dr. Perfy hopes to expand this community’s knowledge and power through a nostalgic soda and cultural staple in most Hispanic households.

Dr. Perfy has a similar taste profile as another adored soda flavor (you can guess!) and is a limited edition can feature Doodle’s NFT that brings Web3 into commerce.

Launching Dr. Perfy as the first SKU in their “Legacy Flavor” lineup sets the tone for Perfy to become a true soda company that empowers the consumer in the Web3 & in real life.

Dr. Perfy uses not concentrated fruit juices to recreate a childhood favorite soda but instead uses low sugar-friendly ingredients like blueberries, Marion blackberries, and pear juices.

Just like the rest of the line comprised of Fruity Flavors like Fruit Punch, Blood Orange Yuzu, and Tropical Citrus, Dr. Perfy is sweetened with a blend of stevia, monk fruit, and allulose.

Dr. Perfy is available for the general public to experience online at the company’s official website.

100 Thieves Taking Gamer Cred into Energy Drinks with Juvee

Gaming lifestyle company 100 Thieves is taking its first steps into the beverage sector with Juvee, a new better-for-you energy drink brand launching online this week.

The new rejuvenating energy drink formulated to boost energy is said can also increase one’s focus and improve overall well-being so that the consumer is inspired to add more play to their every day.

Short for “rejuvenation,” Juvee is made with a blend of ingredients that deliver invigorating and mood-lifting effects for longer-lasting, more sustainable energy. Each 12 oz. can of Juvee contains B Vitamins, Taurine, and 128 mg of Caffeine (equal to a double shot of espresso) for long-lasting energy.

It also has L-Theanine for elevated mood, Panax Ginseng (Maca Root) for sustained focus, Vitamin C for health and well-being, 0 sugar and only 5 calories per can.

For its debut, Juvee is serving up three refreshing combos with nostalgic flavor profiles that recall the golden era of 90s beverages and match the optimism and fun of the Juvee brand, which stand in stark contrast to the harsh acidic flavors of traditional energy drinks.

Kiwi Strawberry – Take a trip back to the good ol’ days with this deliciously familiar, delightfully flavorful blend of kiwi and strawberry.

Watermelon Lime – Summer’s not a season, it’s a mindset, and nothing takes you there faster than the taste of sweet watermelon and zesty lime.

Tropical Crush – Passionfruit, orange, guava, and pear in one beachy blend. Crack one open and enjoy a vacation for the senses.

Juvee is available for purchase in the US at and through its exclusive instant delivery partner GoPuff, the go-to platform for immediate delivery of consumers’ evolving everyday needs.

Coca-Cola Zero Sugar Bleach Soul Blast

Continuing the Coca-Cola Creations series, Coca-Cola Japan is now gearing up to release a Bleach-themed take on Coca-Cola Zero Sugar.

The tie-in to the Bleach anime/manga franchise, “Coca-Cola Zero Sugar Bleach Soul Blast” celebrates the long-awaited and soon-to-premiere Bleach: Thousand-Year Blood War anime.

Billed as “Action Flavored,” the latest addition to the Coca-Cola Zero Sugar lineup is said to help you “become the strongest version of yourself possible.” While leaving the actual taste of the beverage a mystery, Coca-Cola Japan does invite fans to “Taste the action.”

Coca-Cola Zero Sugar Bleach Soul Blast will be available first at an atmos Shinjuku pop-up store on October 7.

The special activation will feature an Ichigo Kurosaki-voiced vending machine and special collaborative merch.

Coca-Cola Zero Sugar Bleach Soul Blast will be available officially throughout Japan on October 10, one day before the debut of Bleach: Thousand-Year Blood War anime. Look out for stateside imports to follow in the coming weeks.

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