SodaStream partners with Bubly sparkling water to launch Bubly Drops

USA – PepsiCo’s SodaStream has collaborated with the Bubly sparkling water brand to release a new range of products called Bubly Drops, that will allow consumers to create their beverages at home.

This marks the first partnership since it was acquired by PepsiCo.

The new range was developed through a collaborative effort between the PepsiCo and SodaStream research and development teams, and each flavour contains zero calories and no artificial sweeteners.

It will be available for SodaStream devices in six flavour varieties: grapefruit, blackberry, lime, strawberry, mango and cherry.

“The launch of Bubly Drops for SodaStream marks an exciting partnership between our two brands and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and better for the planet.”

Eyal Shohat – CEO, SodaStream

“Bubly drops are the perfect extension to our flavour offerings, tapping into one of the most rapidly growing segments of the sparkling beverage market: unsweetened flavoured sparkling water,” Eyal Shohat, CEO of SodaStream, said.

“The launch of Bubly Drops for SodaStream marks an exciting partnership between our two brands and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and better for the planet.”

The new products will be available from January 2021 in the US, but a limited-edition release will be available from selected online retailers from 1 November.

“We’ve developed an incredible fan base, and by continuing to lean into the Bubly brand’s playful personality, have quickly become one of the largest sparkling water brands in the category,” Stacy Taffet, vice-president, water portfolio for PepsiCo, said.

“We are thrilled to join forces with SodaStream and bring our delicious flavour offerings to their incredible at-home platform. In doing so, Bubly will be the first sparkling water brand to ever be available in these two formats.”

In 2018, PepsiCo acquired countertop carbonated water machine maker SodaStream for US$3.2 billion—the snacking and beverage giant’s latest move to add healthier products to its portfolio and push a more environmentally friendly agenda.

The deal, for US$144 per share in cash, was a 32% premium to the 30-day volume weighted average share price of SodaStream, which earlier this month reported what it said was its “most successful quarter” ever and its ninth consecutive quarter of double-digit revenue growth.

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