Somersby, Molson Coors join the increasingly crowded hard seltzer market

Image Courtesy: HSK

SINGAPORE – Somersby, a subsidiary of Danish brewing company Carlsberg Group, has launched its first-ever Hard Seltzer range in Singapore, a brand-new innovation in the market.

The launch is the brand’s first foray into Hard Seltzer worldwide, expanding its offerings in an entirely new product category to appeal to a changing profile of consumers.

The new beverage range comes in two surprisingly refreshing fruity flavours – Somersby Hard Seltzer Lime and Somersby Hard Seltzer Mango & Passionfruit; to provide a blend of coolness on a hot, sweltering day.

“We observe the increasing consumer demand for lower-calorie, lower-sugar content in consumption choices, which is why our research and development (R&D) team has come up with this innovation. Carefully crafted, Somersby Hard Seltzer combines great taste with just 99 calories and a low sugar content,” said Mr Olivier Dubost, General Manager, Carlsberg Singapore Pte Ltd.

Globally, the product category has garnered a loyal band of following due to a growing demand of fitness-conscious millennials, seeking alcoholic alternatives with the same indulgence but with minimal guilt for every occasion.

The introduction of Somersby Hard Seltzer in Singapore is in line with the rising trend of wellness locally.

Globally, the product category has garnered a loyal band of following due to a growing demand of fitness-conscious millennials, seeking alcoholic alternatives with the same indulgence but with minimal guilt for every occasion.

Somersby Hard Seltzer is an alcoholic sparkling water that contains 4.5 per cent alcohol by volume (ABV) content.

Brewed to perfection, the refreshing drink blends the gentle bubbles of sparkling water, brewed alcohol and natural fruit flavours for a well-balanced taste and delicate mouthfeel.

Each 330ml can contains not more than 99 calories and only two grams of carbohydrates, resulting in no heavy aftertaste, making it easier to drink for a longer period of time compared to usual alcoholic beverages.

Coors Seltzer by Molson Coors

Molson Coors has recently joined the increasingly crowded hard seltzer market with the launch of Coors Seltzer that comes in black cherry, mango, grapefruit and lemon lime-flavored products.

Coors claims that its seltzer stands out from the rest because it was inspired by a generation that wants to do good in the world, with a mission to restore America’s rivers.

With every 12-pack, the company says it’s restoring 500 gallons of water and committing to restoring at least 1 billion gallons by the end of 2021 through its partnership with Change the Course.

The seltzer comes in variety packs of twelve 12 oz slim cans, and standalone 16 oz and 24 oz single cans of black cherry. Each can contains 90 calories, is certified gluten free and contains 4.5% alcohol by volume.

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