SOUTH AFRICA – South Africa Breweries has resorted to using renewable energy in brewing its extra cold refreshment, Castle Lite, in a bid to beat the load-shedding blues and ongoing power constraints in the country.
With this switch, Africa’s largest premium lite beer, is on a journey to make sure that all South Africans are able to enjoy life and their extra cold Castle Lite to the max, without interruption.
“By reducing the amount of electricity that we pull from the grid, we’re making more electricity available for everyone; meaning we all get to do more of the things we love, and our nation has more of the power it needs to thrive,” indicated the beer brand.
While the group aims to completely switch to renewable energy by 2025, all seven of its breweries in the country have started generating electricity using solar, with Alrode brewery in Johannesburg also making use of bio-gas facilities.
As of January – August this year, SAB has already generated over 9.7GwH of renewable electricity. This switch has also resulted in 9 443 tons of Co2 emissions reductions since the start of the year.
And this is just the start, as the company is on a journey to be 100% brewed with renewable electricity and to fully “switch to renewable” sources by 2025, ensuring that they use all options available to further reduce the load they take from the national grid,” states the brewing giant.
“We know how important sustainability and our environmental future is for South Africa, but sometimes, it feels like such a big task that we can’t do anything to make a difference. As a brand that prides itself on innovation, Castle Lite is making the switch to brew with renewable electricity in order to ensure that making a difference is easy.
“Our consumers can do their bit by choosing a beer that is not only hugely enjoyable and super refreshing, but is also reducing its load on the national power supply with its production, ensuring there is more to go around. Meaning more enjoymen,” Says Castle Lite Brand Director, Colleen Duvenage.
The move is directly in line with the company’s holding entity, AB InBev, globally commitment to the 2025 Sustainability Goals in climate action by adding renewable electricity capacity to regional grids and reducing CO2 emissions across the globe.
AB InBev’s global renewable energy commitment was to have 50% of the company’s purchased electricity come from renewable energy sources by 2020, and 100% by 2025.
Other than sustainably producing its flagship brand, SAB launched the country’s first double malt beer dubbed Castle Double Malt.
The new offering joins the Castle family comprising of Castle Lager, Castle alcohol free Lager, Castle Lite and Castle Milk Stout.
Making a bold statement of its pride of the local heritage, Castle Double Malt brings a perfect union of flavour and refreshment by combining two carefully selected malts from Caledon and Alrode, giving rise to a superior lager.