SOUTH AFRICA – Food Lover’s Market, a fast food and grocery and store in South Africa has opened a new fast food outlet in Braamfontein’s Business Improvement District (BID), expanding its Eatery concept in the country.

The new outlet, with a strong focus on convenience through fresh made on site meals and drink, increases the number of Food Lover’s eateries overtired in the country to six.

Food Lover’s operates five other outlets located in the Cape Town CBD, Rivonia and Rosebank respectively – with a capacity to serve approximately 3,000 shoppers per store on a daily basis, reports Biz Community.

Brian Coppin, chief executive of the Food Lover’s Market Group, describes the concept as “a hot-food emporium with a distinct New York deli feel.”

The key focus on convenience guarantees that a consumer is able to visit the store every day for a full year and enjoy a different meal every day without any repetition.

“All meals are made on site daily, with an emphasis on the highest quality and freshness.

“Food Lover’s Eatery boasts a wide variety of affordable contemporary dishes and convenience-meal options,” says Coppin.

While Food Lover’s Eatery offers traditional lunch options such as burgers, chicken and sandwiches, it specialises in its array of salads, wraps, sushi and fresh juices.

Amid the dynamic fast food sector in the world, the Food Lover’s Eatery has also incorporated a build-your-own Poke Bar and a Fresh Society department where consumers can customise their fresh juice order.

“We are certain that Food Lover’s Eatery Braamfontein – from the overwhelming positive response to the opening – will become the go-to choice for lunch.

The quality and variety is exceptional and I have no doubt that once you have seen what we have in store, it will become obvious that the store will become a regular lunch destination for local businesses, Wits students and Braamfontein residents,” Says Brian Coppin.

Over the last 25 years, Food Lovers Market has recorded significant growth in its operations reflected by expansion from its original core business of fruit and vegetables retail to the current ‘theatre of food’ that boasts bakery, grocery, butchery and deli foods, as well as health and wellness departments.

The food retail group currently counts of more than 575 stores across all the brand in Africa and outside the continent.