South African alcohol producer Duchess Drinks Studio launches alcohol free wine dubbed Duchess Spritz

SOUTH AFRICA – South Africa based premium alcohol-free drinks producer, Duchess Drinks Studio, has introduced a new addition to its range of offerings, The Duchess Spritz an alcohol-free wine spritzer.

Crafted with premium de-alcoholised wine and natural botanical extracts, Duchess Spritz is a bubbly delight of fruit and floral notes topped off with an undeniable wine tang, reports BevNet.

“The Duchess Spritz came about amidst a rapid rise in the demand for alcohol-free wines, but quite frankly, we could not find a great-tasting alcohol-free wine on the market. So, we decided to create one ourselves, but with a twist,” said Johannes Le Roux, founder of The Duchess.

“Experimenting with the natural sweetness of botanical and fruit extracts, we landed upon the perfect blend to match the wine’s acidity. The result is an incredibly refreshing wine spritzer,” he added.

The Duchess Spritz comes in two variants, Spritz Berry Rose and Spritz Elderflower White and will be available in Yuppiechef and SPAR stores in August 2020.

“Duchess Spritz is ‘La Dolce Vita’ in a bottle. From the taste, to the design, to the tone of voice, we want consumers to be transported to carefree moments of joy and vitality,” said creative director and co-founder, Inus Smuts

“In 2020, we can all do with a bit more of this and the time to offer something new, exciting and unique is perfect.”

As part of the official launch, the brand has adopted a youthful quirkiness for Spritz’s tone of voice and visuals, which will lead marketing execution from social media content to brand collaborations.

In 2016, The Duchess released the “world’s first” alcohol-free gin & tonic, targeting those who actively seek to drink less alcohol without compromising on taste and experience.

They have launched three very popular variants, received backing from the world’s biggest beer company, AB Inbev, and has successfully launched in 4 international markets.

“We have always viewed The Duchess Alcohol-Free Gin & Tonic as the embodiment of an elegant, sophisticated and classy female persona, but now it’s time for The Duchess to let her hair down.” Global Marketing Manager, Talita Calitz.

The global non-alcoholic wine market is estimated to be worth more than US$10 billion by 2027, according to market intelligence company Fact.MR.

Between 2019 and 2027, the sector is predicted to record a compound annual growth rate of 7% as consumers switch to healthier versions of alcoholic beverages.

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