SOUTH AFRICA – Beer Association of South Africa (BASA), the trade lobby group that represents the interests of beer manufacturers in South Africa, has launched a petition seeking to have sale of craft beer in grocery stores legalize.
Current legislation doesn’t allow the sale of craft beer in grocery stores in the country that is also home to the largest number of craft breweries in the African continent.
To amend the ‘anomaly’, the Beer Association that counts Heineken South Africa and South African breweries as one of its members, called on all South African residents to sign a petition to have the law changes.
“Together we can expand economic opportunities for SA’s craft brewers by giving them access to grocery store shelves,” BASA said in a linkedIn post.
“This will also expand your consumer choice and shopping convenience.”
Going by numbers on its webiste, the petition seems to have gathered momentum with some 22,046 people signing the petiton as at the time of reporting.
Beer makes up more than 2% of South Africa’s GDP, and accounts for almost 250,000 jobs across our beautiful country.
Craft Breweries are an essential part of this fabric. There are an estimated 220 craft breweries in South Africa, according to the Craft Brewers Association South Africa (CBASA).
The number of craft breweries has been steadily growing in recent years, as South Africans develop a taste for more unique and flavorful beers.
BASA notes that expanding its availability can ignite new economic avenues, support job creation, and enhance local business opportunities.
It could even turbocharge the share of craft beer from just 2% of total beer sales in South Africa in 2020 to over and above the expected increase to 5% by 2025.
You can sign the petition here
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