South African food brand FUTURELIFE launches breakfast cereals powered by probiotic capsules

SOUTH AFRICA – South African functional food brand, FUTURELIFE has launched a new version of its bran flakes with probiotics, terming it as a smart nutrition.

The new FUTURELIFE BRAN FLAKES now comes with HOWARU Premium Probiotic capsules as opposed to the initial offering of the probiotic in sachets.

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The move follows the company’s recent study which showed that consumers prefer to take their probiotic as a capsule.

The powerful combination of high fibre cereal and probiotics, according to FUTURELIFE, is designed to support the everyday functioning of the gut. 

“Good health starts in your gut and by adding your choice of milk, yogurt or fruit to a 45g serving of FUTURELIFE BRAN FLAKES and taking one capsule of HOWARU Premium Probiotic daily, you are making the smart choice for your body and mind,” said Angela Leach, the Head Dietitian for FUTURELIFE.

Probiotics are aimed to restore the balance of gut flora and improve the health of the digestive system.

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The fibre in the FUTURELIFE BRAN FLAKES is targeted to helps clean the gut by supporting the movement of undigested food through your digestive system.

In addition to being high in dietary fibre, the FUTURELIFE BRAN FLAKES are also a great breakfast solution as they are low in saturated fat with only 0.2 g per serving and contain only 0.9 g of total fat per serving. 

It is high in carbohydrates, energy and a great source of 12 vitamins (Vitamin A, Vitamin B1, Vitamin B2, Niacin, Pantothenic Acid, Vitamin B6, Folic Acid, Vitamin B12, Vitamin C, Vitamin D, Vitamin E and Biotin) and lastly, a source of protein.  

“Good health starts in your gut and by adding your choice of milk, yogurt or fruit to a 45g serving of FUTURELIFE BRAN FLAKES and taking one capsule of HOWARU Premium Probiotic daily, you are making the smart choice for your body and mind.”

Angela Leach – Head Dietitian for FUTURELIFE

This combination of nutrients which is said to contribute to the optimal function of one’s immune system, joins the multi-billion food market.

According to Reports and Data, the global probiotics market was US$ 47.1 billion in 2018 and is projected to grow at a CAGR of 6.8% from 2019 to 2026, to garner US$78.3 billion in 2026.

On the other hand, the global breakfast cereal market size was valued at US$ 37.44 billion in 2016. It is projected to expand at a CAGR of 4.3% from 2017 to 2025, indicates Grand View Research.

HOWARU is a registered trademark of DuPont and its affiliates.

Recently, the Danish bio-based company launched a series of dairy cultures and probiotic formulations for China, offering yogurt producers new solutions for differentiation, positioning them for future growth.

These new cultures, according to DuPont enable faster fermentation and higher probiotic counts while maintaining a mild taste and premium texture for consumers.

They include Yo-Mix Prime, Yo-Mix Fast 1.0, DuPont Danisco LPC 800 and Howaru Bifido.

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