South African online retailer Yebo Fresh secures Series A funding to scale up operations

SOUTH AFRICA – South Africa based startup, Yebo Fresh, which delivers fresh, frozen and dry groceries to township communities in Cape town has raised a Series A funding round as it prepares to expand nationwide.

Following the first seed investment in the online retailer by Professor Stefan Allesch Taylor and the second seed funding round in 2019 by players like Bas Hochsten-bach, Mark Forrester, Neil Watson and SweepSouth founders Aisha Pandor and Alen Ribic, Yebo has shown exceptional growth.

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The company has grown quickly, especially in the last few months in the wake of increased demand, and now occupies a 1,200sqm warehouse with over 35 full-time employees, reports Disrupt.

The recent funding comes from E4E, Mark Forrester, Dale Williams, and the founders of cars.co.za.

“We are very excited about the growth and the many learnings we have experienced as a company, especially in a year where there was such little hope due to the pandemic.”

Yebo Fresh Founder – Jessica Boonstra Boonstra

The founder of the e-commerce business, Jessica Boonstra Boonstra has indicated that the funding will be used to further build the brand, hire several “superstars”, optimise its systems and processes, and prepare for national expansion.

“We are very excited about the growth and the many learnings we have experienced as a company, especially in a year where there was such little hope due to the pandemic.

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“Through the amazing partnerships we have formed this year, we are now able to implement further technology to serve our communities even better,” she said.

E4E managing partner Philani Sangweni said his company was proud to be playing a leading part in Yebo Fresh’s growth journey.

“Yebo Fresh aligns perfectly with our stated mission of growing startups that aren’t just good businesses but are also transformative and create jobs,” he said.

Meanwhile, Spanish delivery startup Glovo has has announced extension of its operations to Eldoret and Kisumu, Kenya this month.

This move is part of Glovo’s strategic plan to have a presence in all major towns in the country.

“We are very excited about this launches in Eldoret and Kisumu, which represents a key part of plan, to bring our world-class delivery service to as many potential users as possible,” said Priscilla Muhiu, the General Manager for Glovo Kenya.

The expansion in Kenya follows Glovo’s launch in Uganda in October.

Following operations in Kampala, the delivery platform has now expanded its footprint across Africa, with Uganda being the second country in East Africa and the fourth in the region as the firm has operations in Morocco and Cote d’Ivoire.

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