South African rum brand Suncamino enters UK market, inks exclusive distribution deal

SOUTH AFRICA – South African born liquor brand Suncamino Floral Rum, has launched in the UK under the exclusive distributorship of 31Dover.

The local rum, which is the world’s first floral-infused rum, is made in Cape Town and distilled in Barbados.

According to Bizcommunity, the award-winning local rum is aged for up to 8 years in ex-bourbon oak barrels before it arrives in Cape Town.

It is then further matured and infused with the natural extracts of hibiscus, honeybush and orange blossom.

The brand’s Creative Director and co-founder, Inus Smuts, expressed his excitement to entering the new market stating, “We want to build something with our consumers that will inspire moments of storytelling, create value and make a difference.

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“We are very fortunate to have 31Dover to fast-track our UK distribution, a passionate brand team, and some great strategic investors, including the likes of Mark Barnard, serial investor and ex-CCO of Diageo-Global.”

Suncamino Floral Rum stands out from hundreds of international craft rum brands, due to its beautiful flavour profile, and strong brand presence.

It appeals to the gin drinkers with its floral aspect, the whisky drinkers with its oak-aged character, and the rum drinkers with its innovation within the category.

It aims to offer an alternative for those looking for craft credentials in another spirit category, encapsulating the essence of summer with a unique Capetonian flavour.

With this, the brand is staying true to its mission of inspiring adventure as its name which means journey to the sun depicts.

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“We wanted to bottle and share the feeling of Cape Town where wild, picturesque landscapes meet an eclectic mix of cultures, tastes, sounds and sights.

“When people drink Suncamino, they do so because they want to become a part of a lifestyle that’s represented by the brand – one that is centered around creativity, individuality and adventure,” says van der Berg,” said Stewy van der Berg co-founder of the company.

Through Suncamino, Van der Berg and Smuts aim to reinvent rum and lead the category beyond the nautical themes and pirate stories of the past.

With its innovative products, Suncamino Floral Rum is positioning itself to benefit from the growing rum market which was worth US$15 billion in 2021, according to Market Data Forecast.

The market is expected to surge and reach a valuation of US$ 21.5 billion by 2026 at a CAGR of 5.5% during the outlook period.

The arena is currently dominated by players such as Bacardi Global Brands, Asahi Group Holdings, Suntory Holdings, Diageo Plc, Pernod Ricard SA, William Grant & Sons Ltd, among others.

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