SOUTH AFRICA – The South African wine industry is celebrating a successful 2024 harvest despite a 7 percent decrease in yield compared to the previous season.
Industry body Vinpro reports that 1.09 million tonnes of grapes were harvested from 87,848 hectares.
Vinpro consultation services manager Dr Etienne Terblanche says the 2024 harvest season was marked by careful planning and wine producers’ adaptability in the face of diverse climatic adversities and disruptions.
He adds that, despite diverse and demanding climatic events, the industry transformed the 2024 harvest into one of the most remarkable in recent history.
This success is particularly noteworthy because it comes at a time when other wine markets are struggling with a surplus. South Africa’s equilibrium between grape harvest and market demand stands in stark contrast to regions resorting to measures like uprooting vineyards.
The 2024 harvest, including juice, concentrate, and grapes destined for brandy and distilling, is estimated to yield 857.1 million liters of wine. Early cultivars produced smaller crop sizes, while later, red cultivars fared better.
“The 2023/24 season may have presented its share of obstacles,” said Rico Basson, CEO of South Africa Wine, “but it has also showcased the resilience and determination of the South African wine industry.”
This resilience is crucial for South Africa, the world’s seventh-largest wine producer, contributing over R56.5 billion to the GDP and employing over 270,000 people.
The success of the harvest strengthens the country’s position in the global market and supports efforts to increase exports.
Siobhan Thompson, CEO of Wines of South Africa, emphasized the industry’s commitment to showcasing its world-class wines. “This success strengthens our position in the global market and supports our efforts to increase our export market share.”
Looking ahead, the South African wine industry is shifting its focus towards “value growth through reinvestment and collaboration,” aiming for a sustainable future built on quality and innovation.
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