SOUTH AFRICA – Van Loveren, one of South Africa’s leading family-owned wine business, has ventured into the premium cider segment, through a new strategic partnership with Loxtonia Cider.
Nurtured from ‘orchard to bottle’ by the Whitfield family on their apple farm in the Ceres Valley, Loxtonia Cider is a flag bearer for sustainability and has grown into a trusted premium cider brand in just over four years.
In just over four years Loxtonia Cider has grown into a trusted premium cider brand and bagged several accolades in recognition of its unique offerings.
Accolades across its range of ciders from prestigious local and international competitions include ‘best cider in the world’ at London’s International Cider Challenge, and numerous medals at the World Cider Awards including Gold for best label design.
Owned by the Retief family for over three generations, Loxtonia’s new partner Van Loveren, is Africa’s leading family-owned private wine business situated in the Robertson Valley.
The company already has significant presence in the global wine market with its products present in more than 68 countries and are market leaders in many categories.
“Our partnership with Loxtonia supports Van Loveren’s growth strategy, specifically as far as growing our premium offering is concerned, and further expansion into the non-wine liquor category,” says Phillip Retief, Managing Director of Van Loveren Family Vineyards.
Loxtonia is made entirely from naturally fermented, freshly pressed apples grown on the family farm in line with the philosophy of nurturing the complete cider making process from ‘orchard to bottle’.
Retief, Managing Director of Van Loveren Family Vineyards notes that Loxtonia’s unique positioning as 100% produced from apples, with no preservatives etc., “was particularly attractive”
Loxtonia’s cider brand will complement Van Loveren impressive portfolio which includes Van Loveren, Christiena Trousseaux, Blaauwklippen, Zandvliet, Tangled Tree, Four Cousins and Rhino Run Organic.
By partnering with Loxtonia Cider, the family is confident and focused on continuing on the journey of further enhancing the excellence of these premium offerings.
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