SOUTH AFRICA – Checkers, a supermarket chain owned by Shoprite has entered an exclusive partnership with Mr D Food for delivery of alcohol to customers’ homes, reports IOL Business.

By the end of the year, customers will be able to order their beer or wine at in-store prices from Mr D Food app which will be delivered from 60 Checkers LiquorShops across the Western Cape, Eastern Cape, Gauteng and KwaZulu-Natal.

The retailer plans to roll out additional stores in the year 2019.

Top liquor brands including beer, wine and spirits and non-alcoholic beverages like soft drinks, juice and water will be available on the app once the service comes into operational.

Checkers LiquorShop said customers can access the service within the retailers working hours.

Neil Schreuder, Head of Strategy and Innovation for the Shoprite Group said: “Innovation which provides unrivalled convenience for consumers in our time-pressed society is what we are focussing on.

We trialled a number of on-demand platforms before entering into this partnership. Mr D Food offers a truly seamless customer experience as the market leaders in last mile delivery.

It’s all about providing our customers with swift service on demand and ultimately giving precious time back to them. We’re excited to offer this service at scale.”

According to him, Mr D Food offers a truly seamless customer experience as the market leaders in last mile delivery.

Over 1 million South Africans have already downloaded the Mr D Food app and the delivery service is offering free delivery on the first alcohol order on the app.

To order for your favorite drink, one has to download the Mr D Food app from the Apple App Store or Google Play Store, pick your delivery location, navigate to a Checkers LiquorShop and place your order, pay with cash on delivery or securely by card or EFT in the app.

“We’re delighted to be working with Checkers.

Adding a national liquor store partner to the more than 2,600 restaurants already on the Mr D Food platform will allow us to offer our customers even further choice and convenience,” said Devin Sinclair, Head of Mr D Food.

Apart from Mr D Food, South Africa is a home for several alcohol delivery apps including NetLiquor, Stock up and Boozy.