SOUTH AFRICA – Switch Energy Drink, a popular South African brand known for its bold flavours and innovative approach, has announced the introduction of a 24 Mixed Case.
This offering, available exclusively at Makro starting July 27, features 24 distinct flavours in one convenient package, marking a first in the energy drink market.
Dean Vincent, national key account manager for Switch Energy Drink, shared the company’s excitement about the new product.
“We are always looking for ways to push the envelope and offer our customers something truly unique. With the 24 Mixed Case, we wanted to give South Africans the chance to enjoy all our flavours without having to buy a separate case for each one. Now, you can sample the entire Switch range with just one case.”
The 24 Mixed Case allows consumers to embark on a flavour journey, experiencing a wide variety of Switch’s most popular and adventurous tastes in a single purchase.
This latest innovation continues Switch Energy Drink’s tradition of breaking boundaries and challenging the norm with audacious flavour launches.
Last year, Switch Energy Drink introduced limited-edition flavours like “Marula and Wild African Violet,” which paid tribute to South Africa’s rich cultural heritage.
The brand also launched three new limited-edition flavours: Sour Worms, Naartjie & Grape, and Kiwi, Mango & Strawberry.
Switch Energy Drink is a brand by Alternative Power (Pty) Ltd beverage company. The company was established in 2O14 with the aim of producing energy drinks and soft drinks to satisfy the unique demands of a diverse market.
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