GHANA – Spanish flavor manufacturer Scentium has opened its new facility in Ghana in order to ensure proximity and reliability of its customer experience.
Located in the capital of Accra, the new hub will initially accommodate a sales team as well as technical installations, providing a closer collaboration with the clients of the area, according to an interview by the company quoted by FoodIngredientsfirst.
“Our new office in Ghana is set to reinforce the long-term relation of the company with our clients from West Africa,” said José Manuel Mateos, General Manager of Scentium.
“This announcement consolidates our commitment to local customers and to the ones from neighboring countries.”
“Through this expansion, our customers will of course benefit from a more dedicated service reinforced by the proximity of our local team. Scentium will be closer than ever to its clients from Western Africa.”
“The new facility will include an office for the sales team and all the necessary technical resources to assist, for example, any samples requested by our clients,” he adds.
It is important for a flavor company to truly understand all particularities of a given market, notes Mateos.
“Trends are local: they emerge locally to later spread globally and as a flavor manufacturer, it is important for us to be at the origin.”
The company has always maintained a close relation with Western Africa, and its entry into Ghana will consolidate the gains from this presence.
January 26, 2017