GHANA – Sprite, a Coca-Cola brand product, has embarked on a transformative journey towards sustainability in Ghana by shedding its iconic green packaging and embracing transparent Polyethylene Terephthalate (PET) plastic bottles.

This bold move has not only revitalized the Sprite portfolio’s packaging but has also reinforced the brand’s commitment to environmental responsibility.

Sprite’s revamped appearance now showcases transparent bottles, allowing consumers to glimpse the refreshing contents within.

The packaging redesign also features a rejuvenated representation of the brand’s distinctive “spark,” complemented by a vibrant green cap and a unique label for each variant.

In a statement released by the Coca-Cola Company, consumers are encouraged to relish the same great taste of their beloved sparkling lemon-lime beverage while being aware that their PET bottles can be conveniently recycled into new ones.

To facilitate the distinction between various Sprite variants, each bottle will sport a unique label and a closure in a different color.

Notably, Sprite Zero Sugar has already adopted this fresh look with its bright green label accented by a black flash and a matching green cap, and it is readily available in all retail outlets and Coca-Cola distributors across the nation.

This transition from green PET to clear PET aligns with Coca-Cola’s ambitious World Without Waste initiative, which aims to collect and recycle the equivalent of each bottle or can it sells and to incorporate at least 50 percent recycled material into its packaging by 2030.

Felix Gomis, Managing Director of the Equatorial Coca-Cola Bottling Company (ECCBC) West Africa Countries Business Unit, expressed how this transformation will not only reinforce the values that the system promotes but also simplify the recycling sorting process.

“Our vision is to enhance our capacity to produce easily recyclable products through clear PET, ultimately generating more value,” he stated.

Gomis emphasized the collective responsibility in safeguarding the planet and how this shift to clear PET packaging enables consumers to contribute to unlocking the value in waste and support a truly circular economy in Ghana.

Moreover, beyond the environmental benefits, this adoption of clear PET will enhance economic empowerment by offering more value to waste aggregators in Ghana who depend on collecting and selling plastic packaging waste for their livelihoods.

Seshnee Naidoo, Franchise Director for the Equatorial Africa Region at Coca-Cola Africa, highlighted the significance of this transition, saying, “The future is clear. We’re on a journey to a World Without Waste, transitioning to clear Sprite packaging, which means that more of our plastic can be collected, recycled, and repurposed into new bottles.”

As Sprite boldly embraces eco-friendly packaging, it not only promises a refreshing beverage experience but also sets a compelling example of environmental responsibility and sustainability.

This initiative paves the way for a greener future in Ghana, demonstrating that even iconic brands can take substantial steps towards preserving our planet for generations to come.

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