SOUTH AFRICA – Starbucks has kicked off its vibrant Summer A.S.A.P (As Summer as Possible) campaign in South Africa, celebrating the arrival of the second half of the country’s summer season.
As part of this campaign, Starbucks treated its Gold Members to an early taste of summer with the limited edition Salted Caramel Cream Cold Brew, available exclusively from 9th to 13th March before its nationwide release on the 14th – an incentive to download the Starbucks Rewards App.
The Summer A.S.A.P initiative by Starbucks aims to encapsulate the warmth, freedom, and joy that South African summers bring.
Martha Hill, spokesperson for Starbucks, emphasized the campaign’s focus on embracing every moment under the sun before the onset of winter.
At the core of the Summer A.S.A.P campaign lies the Starbucks Rewards App, offering Gold Members unparalleled flexibility and customization in their coffee experience.
Hill highlighted the app’s features, stating, “Gold Members enjoy unparalleled flexibility, from super-flexible cashless payments to earning Stars on any in-store purchase.”
The campaign also introduces two exclusive offerings: the Salted Caramel Cream Cold Brew and the Guatemala Casi Cielo whole bean coffee.
According to Starbucks, the Salted Caramel Cream Cold Brew, a returning favorite, blends the richness of Starbucks cold brew with caramel sweetness and a topping of salted cold foam.
Meanwhile, the Guatemala Casi Cielo coffee, sourced from the renowned Antigua region of Guatemala, promises a unique tasting experience with its bright and smooth profile, complemented by hints of lemon and dark cocoa.
Highlighting the meticulous process behind the Cold Brew, Hill explained, “Specially selected coffee beans are ground and steeped with room temperature filtered water for 20 hours…resulting in a smooth and easy drinking coffee concentrate.”
Starbucks reaches 400 stores in India
In India, Starbucks continues to expand, recently opening a new outlet in the city of Coimbatore, Tamil Nadu. This brings the number of outlets by the coffee chain in the country to 400 stores.
The coffee chain said the new store marks a significant milestone in its bid to reach 1,000 stores by 2028 and forms parts its growth plan to penetrate ‘deeper into the heartlands of India’.
In January 2024, Tata Starbucks said expansion will focus on opening more stores in India’s Tier 2 and 3 cities, as well as scaling its smaller-store footprint, including drive-thru, airport and 24-hour stores.
“As we reinforce our dedication to providing the distinctive Starbucks experience across the country, we couldn’t be more delighted to unveil our 400th store in the industrial city of Coimbatore in Tamil Nadu that is aimed at enriching the community, celebrating local culture, and creating special moments for our customers,” said Sushant Dash, CEO, Tata Starbucks.
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