Sunbird Poultry introduces new line of all-natural young chicken
The company launches a premium poultry line as demand for antibiotic-free, humanely raised chicken rises.
USA – Sunbird Poultry has introduced a new line of all-natural young chicken, responding to the growing preference for high-quality, ethically sourced poultry in the United States.
Based in Lancaster, Pennsylvania, the company raises its chickens without antibiotics and feeds them a non-GMO, all-vegetarian diet.
The birds are slow-grown to enhance flavor and texture, with Sunbird Poultry focusing on Hubbard Ross and Cornish Cross breeds, both recognized for their meat quality.
All chickens are raised on a single farm to ensure consistent animal welfare standards, and the company follows traditional farming practices.
After processing, the chickens are air-chilled to maintain peak freshness without adding water, a method that enhances natural flavor.
Sunbird Poultry’s product range includes whole young chickens weighing between 3.5 and 4 pounds (1.6 to 1.8 kilograms), whole chickens with head and feet intact, and boneless chicken breasts.
Poultry Consumption in the U.S.
The company’s expansion aligns with the increasing demand for chicken in the U.S., where per capita consumption has been rising for decades.
In 2023, Americans consumed an average of 102.1 pounds (46.3 kilograms) of broiler chicken per person, a figure expected to reach 110.4 pounds (50.1 kilograms) by 2034.
Chicken remains the most consumed meat in the country, surpassing beef and pork in popularity.
In 2021, per capita availability of chicken stood at 68.1 pounds (30.9 kilograms), compared to 56.2 pounds (25.5 kilograms) of beef.
Since 1980, the amount of chicken available per person in the U.S. has more than doubled, reflecting changing dietary preferences and the demand for affordable, versatile protein sources.
Additionally, U.S. farmers sold $76.5 billion worth of poultry and eggs in 2022, a 56% increase from the $49.2 billion in 2017.
With the introduction of its premium young chicken line, Sunbird Poultry aims to cater to consumers looking for poultry raised with higher welfare standards and minimal processing.
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