SWITZERLAND – Swiss multinational manufacturer of flavours, fragrances and active cosmetic ingredients Givaudan is embracing AI technology to take product development to the next level.
Givaudan says it’s unique Advanced Tools for Modelling (ATOM) uses state-of-the-art artificial intelligence to optimise food and flavour formulation and facilitate co-creation and collaboration with customers.
The advanced tools open new doors to creative development and are able to dramatically cut the route to market time for new products.
“Building on over two decades of research, ATOM uses artificial intelligence (AI) and data science techniques to minimise trial and error in the process,” Givaudan said.
Leading the way in digitalisation
The company is intent to lead the way in digitalisation and ATOM is the latest addition to an ecosystem of digital and AI tools.
These tools allow Givaudan teams in all regions of the world to streamline the end-to-end creation process from conception to rollout.
The tools identify positive and negative flavour drivers and explore ingredient synergies, to generate new options and insights aligned with consumer preferences.
The results are then displayed in graphically rich and interactive dashboards that allow Givaudan to co-create with its customers, enhancing creativity and delivering game-changing new food experiences.
Fabio Campanile, Givaudan’s Head of Global Science & Technology, Taste & Wellbeing said: “ATOM strikes the right balance between AI and human intuition, complementing the work of our expert flavourists and developers to create products that go beyond consumer expectations”.
Early projects using the tools have been highly successful
Early projects using the tools have been highly successful. ATOM was recently used in a project to reduce salt in cheese snacks.
Narrowing down the perfect blend of ingredients would normally take extensive trial and error, but the team was able to quickly identify the ideal recipe, delivering a 33% reduction in salt, from a much smaller range of options predicted by ATOM.
In blind taste testing the reduced salt recipe scored as highly as the original full-salt snack, making it just as tasty, with 33% less salt.
The process has also proved highly successful for sugar reduction, vanillin replacement, and meat alternative projects.
The launch of the advanced AI tools follows a recent move by Givaudan to expand its online presence in North America through a partnership with Knowde.
Knowde is a leading marketplace for food and beverage ingredients, nutritional products, personal care, chemicals and polymers in North America.
Givaudan will become the anchor Taste & Wellbeing store on Knowde’s new food and nutrition platform, an area into which the e-commerce giant recently expanded.
With its new Knowde storefront powered by a proprietary search algorithm and advanced AI technologies, Givaudan will begin to offer 24/7 access to over 800 Givaudan flavors and taste solutions for the food and nutrition industries.
This is inline with the company’s strategy of constantly expanding its online offering to stay ahead of emerging consumer trends and evolving customer needs.
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