Symrise joins forces with Pakistan’s Shan Foods in commercializing transformational food products
PAKISTAN – Symrise, a global supplier of ingredients, has partnered with a local Pakistan manufacturer Shan Foods, to deliver taste solutions for leading local and global consumer-preferred food brands.
The partnership that augments Symrise presence in the country seeks to ensure speed to market with the established local manufacturing footprint to Symrise key customers and harness authentic and “hyperlocal” Pakistani flavors by embedding sustainability aspects.
The ingredient supplier will also be in collaboration with Shan Brand innovation through creation & application excellence, delivering the future of taste, nutrition & health to consumers in the country.
Walter Ribeiro, President of Food & Beverage Europe, Africa & Middle East, said: “In the context of volatile supply chains globally, Symrise has committed itself to strategic partnerships. They will benefit our customers in a timely and cost-efficiently delivering their winning brands to consumers.”
“We feel very excited to embark on the next phase of our business growth with Shan Foods in Pakistan. This will help us further consolidate our strong foothold in the Middle East & Africa. We recognize Shan Foods as a thought partner & leader in Pakistan Food Industry and look forward to a bright future together.”
Under the partnership, the companies will focus on developing, launching, and commercializing transformational food products including general seasonings, bouillons, processed meat, snacks, and instant noodles.
The partners argue that Pakistan’s food industry feeds 220 million consumers and supports a dynamic young consumer base that is rapidly urbanizing, changing key consumer behavioral trends.
Shan Foods is a global culinary brand with a presence in over 75 countries over 5 continents with a strong manufacturing footprint across the globe, including Pakistan, UAE, KSA, and UK.
The company prides itself on being a market leader in Pakistan and UAE for recipe mixes and continuously evolving and innovating as per the needs of its consumers while keeping the same authentic taste and aroma.
The culinary brand company noted that convenience & authentic taste form key consumer needs. As convenience products evolve, so does the demand for better-for-you, low in fat & salt products, ingredients with functional benefits, and provenance claims, where local sourcing takes precedence.
Sammer Sultan, Co-Chairperson of Shan Foods explained that the company is invested in a research, development, and application laboratory and a manufacturing facility with quality management systems, in Pakistan, giving them the ability to fully tap into the consumer needs.
“We could only do this by continuously investing and expanding our reach. Today, we are stronger than ever, committed to co-create profitable, strategic, and sustainable growth with our clients, leveraging our strong global footprint with our winning local flexibility, market, and consumer understanding”, Sofiane Berrahmoune, Vice President, of Africa and Middle East, elaborated.
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