GERMANY – German flavor and fragrance giant Symrise has joined four companies formerly named Diana Pet Food, ADF, IsoNova and Schaffelaarbos to create a global leader in pet nutrition.
Known as Symrise Pet Food, the division will address the pet food market, providing pet food manufacturers with high-value solutions to support their products.
This new organization will be domiciled in the Taste, Nutrition and Health segment of Symrise and forms a major milestone for the group’s development on the pet food market.
The solutions of Symrise Pet Food will focus on three essential aspects within pet food: Pet Food Palatability with the brand SPF, Pet Nutrition with a new brand, Nutrios , and Pet Food Protection with the brand Videka.
The newly created brand Nutrios will deliver natural ingredients and deep expertise to help build animal nutrition that serves evolving consumer demands.
It gathers the products of the legacy brands ADF for chicken ingredients, IsoNova and Schaffelaarbos for egg ingredients, and Vivae for health solutions.
“Symrise Pet Food unites the leading players in their markets and fields of expertise,” said Bertrand de Launay, president of Symrise Pet Food.
“They share a strong sustainability approach as their business models draw on creating value from by-products.”
The move comes as the global pet food market size which was valued at US$87.268 billion in 2020 is projected to reach US$133.430 billion by 2030, registering a CAGR of 4.6% from 2021 to 2030, according to Research and Markets.
The market research firm attributes the growth to rise in per capita disposable income, increase in trend of nuclear families, and rapid increase in humanization are some of the major factors driving the market growth.
“The joint Pet Food division of Symrise means we are now fully structured to serve the pet food market’s dynamic growth globally,” Launay added.
“Our strategy will focus on three key axes. First, we want to expand our leadership in pet food palatability with SPF. Second, we want to accelerate globalization in pet nutrition with our Nutrios brand. And third, we want to become a strong player in pet food protection with Videka.”
Symrise Pet Food aims to bring all pets a better life by being at the heart of every eating experience by 2030.
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