USA – Symrise has formed a strategic partnership with Califormulations, LLC to create a unique platform that will foster beverage innovation.
Symrise is set to leverage on Califormulations’ expertise in end-to-end beverage innovation in consumer-packaged goods.
The new platform combines beverage expertise and innovation capabilities with the ability to quickly develop shelf-ready, scalable products.
Customers will have access to the expertise located at three locations: the newly formed Califormulations, LLC location in Columbus, Georgia, with 100,000 sq. ft for beverage development, multi-purpose production, pilot scale flexible bottling and shelf-ready, scalable packaging.
Califormulations, LLC combines the expertise of Symrise, including its Beverage Innovation Centers in Laguna Beach and Teterboro, with the offering of The Green Organic Dutchman Holdings Ltd.
“Major packaged goods companies put their focus on agile innovation to help fuel growth around their core brands,” said Paul Graham, President, Symrise Flavor North America.
“Agile venturing and creative innovation sprints will replace the traditional and often time-consuming ‘stage gate’ innovation funnel and are changing innovation sustainably.”
The platform will also utilize Symrise’s global expertise in flavor solutions, including taste for sugar reduced products.
Utilizing the expertise located at these three locations, Califormulations, LLC in cooperation with Symrise will deliver a rapid innovation approach composed of four integrated parts: Insights & Design, Prototyping & Evaluation, Development & Production and the Activation Ecosystem.
Califormulations brings in The Green Organic Dutchman Holdings Ltd. (TGOD), which adds a new element to the business through their expertise in producing premium organic cannabinoids.
TGOD offers organic CBD and other organic cannabinoids where allowed by local laws and regulations.
The complementary capabilities of Califormulations, LLC are expected to foster innovation and scale new, successful brands quickly.
To build its capabilities in new prototypes for sweet goods and dairy applications, Symrise opened an upgraded sweet laboratory in the US earlier this year.
The Food & Dairy Applications laboratory helps customers meet their flavor development needs from concept to real-time innovations.