GLOBAL – Symrise, a supplier of natural flavor and nutrition solutions, has partnered with three other companies with significant beverage commercialization expertise to launch Incubev, which will help brand owners bring their beverages to market faster by offering a unique turnkey project management solution
It has partnered with Haney, a Packaging Microfactory, PTI, a leader in packaging development and Califormulations, a unique provider of beverage formulas and small-scale production for commercialization trials.
The companies are harnessing their collective knowledge and expertise to dramatically accelerate pre-commercial activities including product development, package conceptualization, prototyping, and activation for consumer testing and concept validation.
“What differentiates IncuBev is that collectively, we are a single source that provides the flavor, the packaging, the printing and the filling.Paul Graham – president, Symrise Flavors
All four companies have experienced the challenges beverage brands encounter when trying to successfully navigate the choppy go-to-market waters.
Not having the resources of larger brand owners, those entrepreneurs frequently don’t know where to go for answers or may not even know what questions to ask.
By harnessing the critical functions of beverage formulation, package design, contract manufacturing and logistics under one alliance, the IncuBev family of companies hopes to remove those pain points and guide brand owners to successful brand introductions.
“What differentiates IncuBev is that collectively, we are a single source that provides the flavor, the packaging, the printing and the filling. The result is a true end-to-end beverage development ecosystem, from innovation to commercialization,” Paul Graham, president, Symrise Flavors said.
Symrise is a global supplier of fragrances, flavors, food, nutrition and cosmetic ingredients. Its clients include manufacturers of perfumes, cosmetics, food and beverages, pharmaceuticals and producers of nutritional supplements and pet food.
Headquartered in Holzminden, Germany, the Group is represented by more than 100 locations in Europe, Africa, the Middle East, Asia, the United States and Latin America.
Symrise works with its clients to develop new ideas and market-ready concepts for products that form an integral part of everyday life. Economic success and corporate responsibility are inextricably linked as part of this process
Haney is the world’s first Packaging Microfactory, designed to connect innovation with the accelerated production of small-batch, consumer usable product samples for retail and e-commerce programs
Califormulations provides a fresh approach to food and beverage product development, using a unique innovation approach that is designed for speed, agility, flexibility and focus.
Califormulations offers complete, end-to-end beverage innovation services that include consumer insights, prototyping, piloting, scale-up, packaging and more, all from a single source, with full project management.
Founded in 2019, Califormulations is headquartered in Columbus, Georgia, and has over 100,000 s.f. of laboratory, production and office space.
PTI is recognized worldwide as the preferred source for preform and package design, package development, rapid prototyping, pre-production prototyping, and material evaluation engineering for the plastic packaging industry.
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