PAKISTAN – Symrise, a global supplier of taste, nutrition, and health ingredients, has launched a strategic partnership with Pakistan-based Shan Foods to develop taste solutions for both local and international food brands – The two companies recently inaugurated a new production facility in Pakistan.
This marks the next step in their collaboration aimed at bringing high-quality, consumer-preferred food products to market.
The facility is expected to meet the growing demand in Pakistan’s food industry, which caters to around 250 million consumers and is rapidly urbanizing, with shifting consumer trends toward convenience and authentic flavors.
The local production base will allow Symrise to respond more quickly to market demands and support its customers with tailored, region-specific solutions, while also embedding sustainability into its operations.
Under the agreement, Symrise and Shan Foods will focus on developing and commercializing a range of food products, including seasonings, bouillons, processed meats, snacks, and instant noodles.
The facility will also be scaled in the coming years to serve both local and export markets, with the potential to create new job opportunities in the region.
Shan Foods, which operates in over 75 countries across five continents, is recognized for its recipe mixes and strong presence in markets such as Pakistan, the UAE, Saudi Arabia, and the UK.
The company has built its reputation by maintaining the authentic flavors and aromas that appeal to its diverse consumer base, while continually evolving to meet changing demands.
This new facility marks the second partnership between Symrise and Shan Foods, following their collaboration in April last year.
Symrise also recently announced the appointment of Walter Ribeiro to the executive board, where he will lead the Taste, Nutrition & Health (TN&H) division, taking over from CEO Dr. Jean-Yves Parisot.
Financially, Symrise is doing well after recording a positive financial performance for the first half of 2024.
The company reported an 11.5% rise in organic sales growth during this period, with total sales increasing by 6.3% year-on-year to reach €2.57 billion (US$2.8B).
Earnings before interest, taxes, depreciation, and amortization (EBITDA) also grew 11.5% to €530 million (US$587M), resulting in a 20.7% margin.
This was attributed to reduced raw material costs and effective cost management.
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