THAILAND – Synergy Flavours, a manufacturer and supplier of flavourings, extracts and essences, has announced the completion of a new high-care blending facility, which has been added to its production site in Samut Prakarn, Thailand.
Synergy says that the additional capacity will enable it to address growing demand for sports nutrition beverages, baby infant formula and sweet-flavoured functional mix drinks from Asian markets.
“This is the latest in a series of investments in Asia as we continue to add capacity and expertise to our strategically important site near Bangkok,” explained Geoff Allen, Managing Director SE Asia, Synergy Flavours, Thailand.
“With the new high-care blending facility, we are perfectly placed to help our customers in the region to cater to emerging consumer trends, such as the interest in ambient or warm sports nutrition beverages and ‘growing up milk’ – for infants of one to four years old.
“Our global presence and combined technical and marketing expertise mean we can help customers be quick to market with innovative and delicious products that consumers will love.”
Furthermore, Synergy will use the new blending facility to manufacture its Dairy by Nature range of flavors for the bakery, beverages and cheese market segments.
This new range combines the company’s all-natural flavor creation expertise with the proprietary dairy technology of its parent company, Carbery, which has more than 50 years of Irish dairy heritage.
“Asia is a growing continent, and there is a growing middle-class consumer base who are adventurous and want to try new flavors in a variety of F&B. This is being driven by consumers traveling more and demanding a greater variety of flavor profiles,” Allen tells FoodIngredientsFirst.
“The new facility will give us access to new types of blended flavors across multiple categories across Asia and target a whole new potential customer base,” he notes.
“Categories that we expect to see benefit from the new facility include sports nutrition, high care follow on infant milk flavors, sweet bakery flavors and functional beverage flavors.”
The result is a range of authentic dairy- and dairy-free flavors designed to enhance dairy indulgence and build back taste. Dairy by Nature optimizes flavor in a variety of products and can be used as primary ingredients to replace or mimic dairy, or to enhance the flavor of existing dairy ingredients.
“We have a five-year growth strategy supported by Carbery. The plan is to be ambitious in the Asia market, where we see opportunity and value. We see Asia as one of the essential growth continents globally due to the expansion of the flavor market across several countries. We will look to expand our network and capability to service markets quicker with a series of investments,” Allen added.
In June, Synergy Flavours launched a range of coffee flavors in Asia in response to the growing demand for authentic coffee-flavored products.
According to Pier Yuan, Senior Flavor Creation Team Manager at Synergy Flavours Thailand, the rapid expansion of coffee shops in Asia has had a positive knock-on effect in the retail sector.
“Ready-to-drink coffee and instant coffee manufacturers are consistently developing and innovating new coffee products to meet the growing demand in Asia,” Yuan sai, at the time.
“As coffee shop numbers in this region continue to grow, consumers are exposed to a far greater range of coffee flavors and become accustomed to more sophisticated flavors.”
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