GLOBAL – Synergy Flavours, a leading player in the flavour industry and part of Carbery Group, has introduced a range of natural whiskey flavours tailored for both alcoholic and low- to no-alcohol ready-to-drink (RTD) beverages.
The newly launched whiskey flavour range encompasses a diverse selection, featuring Bourbon, Tennessee, fruity, and peaty whiskey flavours, along with a classic “old fashioned” cocktail flavor.
According to Synergy, this innovative collection aims to cater to manufacturers seeking high-quality options to meet the increasing demand for cocktail bar-quality RTD offerings.
Notably, this release serves as the inaugural installment of a broader range, with Synergy planning additional spirit flavours set to debut in 2024.
Vicky Berry, Senior European Category Manager at Synergy Flavours, emphasized the growing interest in low- and no-alcohol beverages, especially during winter, where consumers seek appealing alternatives to moderate their alcohol intake.
“The decision to focus on whiskey flavors stemmed from the observed surge in RTD cocktails, particularly those incorporating whiskey, a trend prominently noticed throughout 2023,” she stated.
Manufacturers are exploring both traditional and innovative avenues, crafting classics like old-fashioneds, high-balls, and whiskey sours, while also experimenting with unique twists such as whiskey Palomas or whiskey margaritas.
An essential consideration for Synergy Flavours was addressing the challenge of creating solutions that seamlessly adapt across varying alcohol by volume (ABV) levels.
Berry highlighted the importance of delivering authentic profiles across non-alcoholic beverages to premium cocktails with ABVs reaching around 20%.
The company’s commitment to authenticity involved combining scientific precision and artistic craftsmanship to develop sophisticated, true-to-profile solutions.
To assist beverage developers facing time constraints, Synergy Flavours developed sensory charts, providing a quick reference for selecting the right flavour based on desired attributes.
“Each whiskey flavour in the range is accompanied by a sensory description, offering developers insight into key flavour attributes and facilitating a tailored approach to RTD product development,” stated the company.
Synergy’s whiskey flavour range not only grants manufacturers flexibility but also enables customization, allowing the creation of authentic RTD products.
Berry added, “For low- and no-alcohol beverages, the new portfolio serves as a tool for creating drinks with flavours reminiscent of alcohol, replicating the sophistication of whiskey-based options that consumers appreciate.
By leveraging these flavours alongside other Synergy solutions, including natural flavours, extracts, and essences, manufacturers can develop intricate, premium cocktail bar-quality RTD products.”
In beverages with ABVs of 8% and above, Synergy’s whiskey flavours are said to offer manufacturers the opportunity to reduce costs by using less expensive alcohols while maintaining a premium flavor profile at a lower price point.
As Synergy Flavours pioneers this innovative approach, the industry eagerly awaits the unfolding of the broader spirit flavours range in 2024.
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