USA – Fast food chain Taco Bell has launched naked chicken chalupa as its latest food innovation, as changing consumer preferences push QSR operators to think out of the box.

The Naked Chicken chalupas, the first taco shell made entirely of marinated, all-white crispy chicken, is set to be launched nationwide on January 26, clucking the trend of traditional fried chicken.

“Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” said Marisa Thalberg, Chief Marketing Officer at Taco Bell Corp.

“However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year,” Marisa continued.

The shell is made with four ounces of marinated, all-white-meat, antibiotic-free chicken with bold Mexican spices and seasoning, and is packed with fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch.

The company did tests in select markets in both 2015 in California and in 2016 in Kansas City that had positive reviews from consumers

The company t intends to roll the product nationwide following these tests.

January 11, 2017.