SAB to launch new B-BBEE scheme with US$371m worth of AB InBev’s shares

SOUTH AFRICA – The South African Breweries (SAB), subsidiary of AB InBev is set to launch its new B-BBEE scheme SAB Zenzele Kabili which will own R5.4 billion (US$371m) worth of the parent compay’s shares, after the maturation of its SAB Zenzele in May 2021. SAB Zenzele is the largest B-BBEE scheme in the history of South Africa in the fast-moving consumer goods sector, with a total maturation value of R9.7 billion. Launched in 2010, the landmark scheme transaction endeavoured to give the company’s retailer partners – taverners, bottle store…

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Anheuser-Busch doubles down on barley upcycling, invests US$100m in production capacity expansion

 US – Anheuser-Busch, a subsidiary of the world’s largest brewing company AB InBev, is investing US$100 million to expand the production capacity of its subsidiary that takes barley after it is used to make beer and repurposes it to be incorporated into food and other beverages. The funding is part of Anheuser-Busch’s pledge in February to invest more than US$1 billion in its U.S. facilities during the next two years and is anticipated to create 50 jobs. The maker of Budweiser and Michelob Ultra said it is renovating a building…

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AB InBev officially cuts ribbon to fourth brewery in Mozambique worth US$180m

MOZAMBIQUE – Anheuser-Busch InBev (AB InBev), the world’s largest beer producer through its Mozambican subsidiary Cervejas de Mocambique (CDM), has officially inaugurated its new US$180 million brewery. The new processing facility was opened by the President of the Republic, Filipe Nyusi who graced the occasion. According to reports by Reuters, the new site has a production capacity of 2.4 million hectolitres per year, with potential to expand that to 6.7 million hl. It has a filling line with the capacity to produce 80,000 bottles per hour. CDM claims that the…

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Tanzania Breweries’ Castle Lite features as the only African brand to win Creative X Awards by AB InBev

TANZANIA – Anheuser-Busch InBev (AB InBev), the world’s largest brewer has crowned Castle Lite Tanzania as the 2021 winner of the “Creative Use of Data” category, at its in-house and globally recognized Creative X Awards. The Creative X Awards exists to celebrate and scale creative ideas that drive effectiveness and business growth. Being the only African brand to emerge a winner this year, Castle Lite bagged the accolade courtesy of its cold tracker innovation which seeks to ensure consumers can easily and readily access cold beer, keeping to the brand’s…

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SAB launches new 620ml grand luxe of Brutal Fruit Ruby Apple Spritzer

SOUTH AFRICA – South African Breweries (SAB) has introduced a new bottle size of the much-loved Brutal Fruit Ruby Apple Spritzer now coming in 620ml bottle an addition to the 500ml and 275ml.  The new 620ml Grand Luxe is aimed to enable the targeted consumer who is the South African woman to delighted in the drink as she shares all of her special moments responsibly. “No matter how big the win, or how small the victory, #YouBelongToCelebrate with the new Brutal Fruit Grand Luxe. “Super proud of another exceptionally well-crafted…

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Vineet Sharma to head AB InBev’s marketing and new business development in South Asia

INDIA – Belgium-based and World’s largest beer company AB InBev has appointed Vineet Sharma as Vice President incharge of marketing and new business development for South Asia. Sharma, who joined AB InBev in 2016, was the trade marketing director for South Asia before his promotion to the new role. “I am thrilled to embark on this new journey to accelerate AB InBev’s business transformation agenda in South Asia,” Vineet Sharma said. “I look forward to working closely with our teams, business associates and partners to lead the charge through a…

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AB InBev doubles down on sustainability efforts with new barley-based packaging for Corona Beer

US – In an effort to scale up its sustainability efforts, World’s largest brewer, Anheuser-Busch InBev, has unveiled a new barley-based six pack beer packaging for its Corona beer brand. The company said it was repurposing surplus barley straw from beer-making supply chains into new packaging material for one of the world’s most popular beer, in a circular process targeting waste elimination. The new concept is based on three years of research, by AB InBev’s Global Innovation and Technology Center (GITEC). The research resulted in a packaging that uses 90…

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South African Breweries once again shakes the alcohol market with launch of Flying Fish Seltzer

Company name: South African Breweries Product type: Hard Seltzer Innovation: New Product SOUTH AFRICA – Hard seltzers, the low-calorie alcoholic sparkling water beverage that has recently disrupted the global low-alcohol market has landed in South Africa. Keeping to its true nature of introducing new innovative offerings in the South African alcohol market, South African Breweries (SAB) subsidiary of AB InBev is set to launch Flying Fish Seltzer in the country. The Flying Fish brand created the country’s first flavoured beer and this time round it is once again challenging category…

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Namibia’s beer production surge to 146,300 L in December from 8,600 L in April after COVID-19 disruptions ease

NAMIBIA – After months of COVID-19 disruptions in the alcohol industry in Namibia, beer production shot up in the month of December 2020 to reach 146.3 hectolitres (hl) (146,300 L) from 8.6 hl (8,600 L) in April, according to the Namibia Statistics Agency (NSA) as indicated in its recent Beverage Sectoral report. According to the report, the country’s two leading alcohol beverage companies Namibia Breweries and ABInBev Namibia, produced the lowest brewing figures in the last six years for the months of April and May. In April 2020, the two…

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World’s largest brewer AB-In Bev reaffirms commitment to US economy with new US$1bn investment

US – Anheuser-Busch, a wholly owned subsidiary of Belgium multinational drink and brewing company Anheuser-Busch InBev, has announced an investment of more than US$1 billion over the next two years in its facilities and communities across the US. With its investment, the brewer is looking to drive economic prosperity in communities where it operates across the US, strengthen its connections with consumers and support the more than 2.1 million jobs related to the beer industry. The capital expenditure programme across 26 states will be used to expand its operations –…

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