Absolut Vodka launches its paper bottle prototype trial in Sweden and UK

EUROPE – Vodka maker The Absolut Company (TAC), a part of the Pernod Ricard brand, has announced that it will begin a paper bottle prototype trial for its products in Sweden and the UK this fall in its next step towards sustainability. The bottles are made with 57 per cent paper and 43 per cent recycled plastic, are themselves recyclable and be tested with two products, Absolut Vodka and Absolut Mixt. The plastic is necessary to provide a layer to prevent liquid spillage. According to One Green Planet, the first…

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