UK – Allied Bakeries-owned Kingsmill, a top ten UK grocery brand, will tap into interest in vitamin fortification with a new loaf of bread, part of its 50/50 range. According to FoodBev, the Kingsmill 50/50 Vitamin Boost contains seven different kinds of vitamins and minerals – including iron and vitamin B6, which contribute to the normal function of the immune system; calcium and vitamin D for healthy teeth and bones; and niacin and vitamin B1 for energy release. Allied Bakeries claims that two slices of Kingsmill 50/50 Vitamin Boost provide…
Read MoreAllied Bakeries releases a new loaf of bread with vitamin fortification in the 50/50 range
