Amstel celebrates 150-year anniversary with expansion to China

NETHERLANDS – Popular Dutch beer, Amstel is celebrating 150 years of existence this year with a mile stone expansion into the world’s largest beer market, China. The premium pilsner produced by Heineken is currently enjoyed in 116 countries around the globe and will be available in select provinces across Southern and Eastern China before the end of the year. Amstel is currently a leading global top 10 beer brand, with Heineken expecting China to become one of the brand’s top markets globally in the next three years. The move to…

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United Breweries launches Amstel to expand its super-premium beer range

INDIA – The Indian beer maker, United Breweries Ltd (UBL) has launched the popular Dutch beer brand, Amstel in India to expand on its super-premium brands portfolio while increasing its market share in this segment. Amstel is a slow brewed and extra matured lager from UBL’s parent company Heineken NV, internationally appreciated for its quality and present in over 100 countries, according to UBL. The launch was reported to address the growing demand for a premium, strong quality beer in the Indian market. UBL will import the product to cater…

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