Coca-Cola Beverages Africa to launch its sparkling fruit juice Appletiser in Spain

SOUTH AFRICA – Coca-Cola Beverages Africa has announced that it is set to launch South Africa’s sparkling fruit juice Appletiser in the European market starting with Spain, with later introductions in Western Europe and the Americas. Appletiser is a home-grown apple juice brand acquired by The Coca-Cola Company two years ago and has seen successful launches in the South African market. According to Engineering News, Coca-Cola started by introducing over 20,000 presentation kits in Spain, the first big market for the brand outside South Africa. Spanish Brand Manager Oscar González…

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