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Coca-Cola Beverages Africa to launch its sparkling fruit juice Appletiser in Spain

Aug 1, 2018Aug 1, 2018 Editor

SOUTH AFRICA – Coca-Cola Beverages Africa has announced that it is set to launch South Africa’s sparkling fruit juice Appletiser in the European market starting with Spain, with later introductions in Western Europe and the Americas. Appletiser is a home-grown apple juice brand acquired by The Coca-Cola Company two years ago and has seen successful launches in the South African market. According to Engineering News, Coca-Cola started by introducing over 20,000 presentation kits in Spain, the first big market for the brand outside South Africa. Spanish Brand Manager Oscar González…

Appletiser plant set to almost double SA production

Jun 29, 2017Sep 25, 2017 Editor

SOUTH AFRICA – The Appletiser plant of Coca Cola Beverages SA (CCBSA) in Elgin is set to almost double annual production by October as a result of its integration into the CCBSA supply chain grid.

Coca-Cola sells stake in Appletiser to local investment company

May 10, 2017Sep 29, 2017 Editor

SOUTH AFRICA – Coca-Cola Beverages SA (CCBSA) announced on Monday it has sold 17.5% of its shareholding in Appletiser SA (ASA) to black owned investment company African Pioneer Group (APG).

Coca-Cola banks on growing African market of Appletiser

Dec 2, 2014Sep 21, 2017 Editor

AFRICA – The Coca-Cola Company believes the Appletiser brand has “lots of legs” and the US-headquartered firm will look for opportunities to grow the niche brand, its regional head said.

Coca-Cola banks on growing African market of Appletiser

Dec 2, 2014Sep 21, 2017 Editor

AFRICA – The Coca-Cola Company believes the Appletiser brand has “lots of legs” and the US-headquartered firm will look for opportunities to grow the niche brand, its regional head said.

Coca-Cola banks on growing African market of Appletiser

Dec 2, 2014Sep 21, 2017 Editor

AFRICA – The Coca-Cola Company believes the Appletiser brand has “lots of legs” and the US-headquartered firm will look for opportunities to grow the niche brand, its regional head said.