DENMARK – Arla Foods has set up its own media agency called ‘The Barn’ to accelerate digital marketing and media buying by producing creative campaigns and ads. Inspired by Arla’s agricultural roots, the agency will promote the company’s marketing agenda as well as advertisements in the digital space. According to the company, the platform takes…
DENMARK – European dairy cooperative Arla Foods has announced that it has agreed to acquire Mondelez International’s processed cheese business in the Middle East and Africa region, currently licensed under the Kraft brand. The transaction also gives Arla full ownership of a state-of-the-art cheese production site in Bahrain, granting it a strong hold in the…
DENMARK – Arla Foods, the largest producer of dairy products in Scandinavia plans to cut 140 roles as part of its cost saving initiative it launched in April this year. According to FoodBev, the new redundancies will take place across the company’s Marketing, Supply Chain Finance, International and HR units, predominantly at the company’s head office…
INDIA – Arla, an international cooperative, has confirmed its commitment to supporting the development of Bangladesh dairy industry and the collaboration between Arla and MilkVita is a concrete next step. According to the company, it has had a presence in Bangladesh since 1961 and it’s DANO milk powder brand is the best known in the…
UK – Arla Foods, an international dairy company, has unveiled a new innovation in fruit yogurts, the first product of its kind for the company anywhere in the world and consists of only organic yogurt (75 per cent) and organic fruit (25 per cent), Bio Nur. According to the company, it was driven by the…
NIGERIA- Kaduna state government and Denmark are planning to establish a dairy farming scheme involving 1,000 families of herdsmen with 12,000 heads of cattle in a location with an overall objective of developing the dairy sector. The farms will be developed with a veterinary and schools for the children of the 1000 families who generally…
EUROPE - The drought in many regions of the European Union and Eastern Europe has caused significant damage to wheat, maize and barley crops, according to FAO of the United Nations. FoodingredientsFirst reported that the Food and Agriculture Organization of the United Nations (FAO) said that the prices of these crops could remain under upward…
NETHERLANDS - The Dutch multinational dairy cooperative, FrieslandCampina has unveiled a new, innovative cardboard liter pack for its chocolate milk brand Chocomel made of 80% raw plant material made by Tetra Pak. The liter pack, made of wood and sugar has an iconic yellow color and its plastic cap and the outer plastic layer are…
UK - Arla Foods, a European dairy cooperative, has launched an internal transformation programme called “Calcium”, which is set to deliver over US$479 million of savings by the end of 2020 through improved efficiency in all areas of the company. The programme looks to boost Arla’s performance to the benefit of its farmer-owners and further…
DENMARK - Arla has unveiled a new program, ‘Calcium’, a transformative cost-cutting initiative which it said will enhance efficiency, thus saving more than US$492 million for the next three years. Based on Good Growth 2020 Arla strategy that aims to create value for farmer owners, the company remains committed to strong sustainable growth as it…
